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All Journal Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
kamener, dahliana
Universitas Bung Hatta Padang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERAN KEPUASAN MEMEDIASI PENGARUH ATRIBUT PRODUK, DAN PENGETAHUAN TERHADAP KEPUTUSAN KONSUMEN kamener, dahliana
Jurnal Benefita Vol 1, No 2 (2016): Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis & Akuntansi
Publisher : LLDIKTI Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.555 KB) | DOI: 10.22216/jbe.v1i2.964

Abstract

This study aimed to analyze the role of the Consumers Satisfaction in Mediating the Effect of Product Attributes and knowledge Of Products Embroidery Minang on consumers buying decisions. The population is consumers who decide to purchase the products in Padang. The spreading questionnaires to the consumers who have bought and used to wear the embroidery Minang. The  analysis was using descriptive, multiple regression analysis and statistical test tools by using Structural Equation Modelling SmartPLS 3. Finding indicated that the product attributes show positive not significantly effect on consumer decisions. Also knowledge indicate positive significantly influence on consumer decisions. Furthermore, Product attributes also tend to have a positive effect on satisfaction. Eventhough, Consumers knowledge have positive not significantly effect on consumers satisfaction and satisfaction has partially impact on consumers decisions. From this result it can be recommended that the industry of the Embroidery Minang should improve their attribute in term of design, style, color more unique that can be wear by all level of consumers and also the industries have to be more active in marketing and giving the knowledge of consumers.
SWOT Analysis of Padang City MSMEs in the Pandemic Era Covid-19 Irda Irda; Reni Yuliviona; Elfitra Azliyanti; Dahliana Kamener
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3761

Abstract

This study aims to analyze a competitive strategy for small and medium business actors in the city of Padang during the Covid-19 pandemic. The observation process was carried out on small and medium enterprises spread across eleven sub-districts in the town of Padang. Respondents in this study were small and medium enterprises in Padang with a total sample of 131 with a sampling technique using the quota sampling method. The analysis technique used is IFA, EFA, SWOT, and QSPM analysis. Based on the study results, it can be concluded that the first quadrant looks to be prioritized and used as a strategy (SO). Strategy (ST) improves product quality to anticipate competitors from within the province and other regions. Strategy (WO) is implemented by encouraging business stability. Strategy (WT) in participating in banking programs to increase creative business.
Co-Authors Azliyanti, Elfitra Irda Irda Reni Yuliviona, Reni