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All Journal Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
kamener, dahliana
Universitas Bung Hatta Padang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERAN KEPUASAN MEMEDIASI PENGARUH ATRIBUT PRODUK, DAN PENGETAHUAN TERHADAP KEPUTUSAN KONSUMEN kamener, dahliana
Jurnal Benefita Vol 1, No 2 (2016): Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis & Akuntansi
Publisher : LLDIKTI Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.555 KB) | DOI: 10.22216/jbe.v1i2.964

Abstract

This study aimed to analyze the role of the Consumers Satisfaction in Mediating the Effect of Product Attributes and knowledge Of Products Embroidery Minang on consumers buying decisions. The population is consumers who decide to purchase the products in Padang. The spreading questionnaires to the consumers who have bought and used to wear the embroidery Minang. The  analysis was using descriptive, multiple regression analysis and statistical test tools by using Structural Equation Modelling SmartPLS 3. Finding indicated that the product attributes show positive not significantly effect on consumer decisions. Also knowledge indicate positive significantly influence on consumer decisions. Furthermore, Product attributes also tend to have a positive effect on satisfaction. Eventhough, Consumers knowledge have positive not significantly effect on consumers satisfaction and satisfaction has partially impact on consumers decisions. From this result it can be recommended that the industry of the Embroidery Minang should improve their attribute in term of design, style, color more unique that can be wear by all level of consumers and also the industries have to be more active in marketing and giving the knowledge of consumers.
SWOT Analysis of Padang City MSMEs in the Pandemic Era Covid-19 Irda Irda; Reni Yuliviona; Elfitra Azliyanti; Dahliana Kamener
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3761

Abstract

This study aims to analyze a competitive strategy for small and medium business actors in the city of Padang during the Covid-19 pandemic. The observation process was carried out on small and medium enterprises spread across eleven sub-districts in the town of Padang. Respondents in this study were small and medium enterprises in Padang with a total sample of 131 with a sampling technique using the quota sampling method. The analysis technique used is IFA, EFA, SWOT, and QSPM analysis. Based on the study results, it can be concluded that the first quadrant looks to be prioritized and used as a strategy (SO). Strategy (ST) improves product quality to anticipate competitors from within the province and other regions. Strategy (WO) is implemented by encouraging business stability. Strategy (WT) in participating in banking programs to increase creative business.
CITRA BANK DAN LOYALITAS NASABAH : PERAN MEDIASI KEPUASAN PADA BRI KCP PANAM Yuli Astuti Khandra; Sefnedi Sefnedi; Dahliana Kamener; Surya Dharma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6474

Abstract

Fluktuasi jumlah nasabah giro di BRI KCP Panam, yang meningkat pada tahun 2023 namun menurun signifikan pada tahun 2024, menunjukkan adanya indikasi penurunan loyalitas nasabah yang perlu dikaji lebih mendalam. Fokus utama penelitian ini adalah menganalisis sejauh mana citra bank berdampak pada kepuasan dan loyalitas nasabah giro, serta menguji peran kepuasan sebagai variabel perantara. Pendekatan penelitian yang diterapkan ialah metode kuantitatif dengan teknik sensus, melibatkan 198 nasabah giro aktif pada tahun 2024. Pengumpulan Data diperoleh melalui penyebaran kuesioner dengan skala Likert, lalu dianalisis dengan SPSS versi 27 serta SmartPLS versi 3 melalui pengujian measurement model dan structural model. Temuan penelitian mengindikasikan bahwa itra bank berperan secara signifikan dalam meningkatkan kepuasan maupun loyalitas nasabah, sedangkan kepuasan juga terbukti berperan signifikan dalam meningkatkan loyalitas, serta memediasi hubungan citra bank dengan loyalitas. Temuan ini menegaskan bahwasanya reputasi lembaga perbankan yang positif dapat memperkuat kepuasan dan loyalitas nasabah giro. Implikasi penelitian merekomendasikan agar manajemen memperkuat citra perusahaan melalui peningkatan kualitas layanan, reputasi yang konsisten, dan komunikasi yang efektif guna menjaga kepuasan serta mempertahankan loyalitas nasabah di tengah persaingan perbankan.
Co-Authors Azliyanti, Elfitra Irda Irda Reni Yuliviona, Reni Safnedi, Sefnedi Surya Dharma Yuli Astuti Khandra