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All Journal Jurnal Manajemen Terapan dan Keuangan Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Setiawan, Angie Ivana
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Humanities Social Sciences Other

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Empowerment Program for Tailor Women In Glagaharum Village Through Segmentation, Targeting And Positioning Education: Program Pemberdayaan Ibu-Ibu Penjahit Desa Glagaharum Melalui Edukasi Segmentasi, Targeting dan Positioning Avizenna, Neola Omar; Satyanegara, Teresa Samantha; Setiawan, Angie Ivana; Br Sitepu, Sri Nathasya
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.21719

Abstract

The residents of Glaagaharum Village have limitations to meet household needs. The income of each head of a family has not been able to meet the living needs of every household. This causes housewives to take on an additional role as a financial support. Housewives who have skills begin to receive garment sewing. Tailor women need to increase their capacity so that they can increase their income. Capacity building through the empowerment program of Glagaharum Village tailors through segmentation, targeting and positioning education. This program was attended by 13 women tailors in Glaagaharum Village. The implementation of the program lasted for 6 months at the Glaagaharum Village Hall. The empowerment program uses the in-house training method. The training was held with an interactive system (pre-test, discussion, simulation, material provision, posttest). The objectives of the empowerment program can be grouped into three parts, namely: 1) providing knowledge related to market segmentation, 2) helping tailors determine targets/targets for product sales, 3) increasing knowledge while setting (positioning) product position in the market. The results of the empowerment program of Glagaharum Village tailors include: 1) market segmentation in the big market (sales with a wholesale system), 2) sales targets targeting Muslim men's and women's clothing with typical Glaagaharum Village motifs, 3) Muslim clothing products made by Glaagaharum Village tailors to become pioneers/pioneers of Muslim clothing in the big market.
THE IMPACT OF CONSUMER ANIMOSITY, CONSUMER ETHNOCENTRISM, AND PRODUCT JUDGMENT ON WILLINGNESS TO BUY GLOBAL FAST-FOOD PRODUCTS Setiawan, Angie Ivana; Setiobudi, Auditia
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan (In Processs)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.52906

Abstract

This study investigates the influence of two critical affective constructs, Consumer Animosity (CA) and Consumer Ethnocentrism (CE), on product judgment and the willingness to buy international fast-food products within the Indonesian market context. The research is motivated by the increasing prevalence of public sentiment and organized boycott movements, which necessitate a rigorous examination of whether emotional reactions directed toward a product's country of origin translate into tangible changes in consumer purchasing behavior. Utilizing a convenience sampling technique, primary data were collected via an online survey, yielding 385 valid responses from Indonesian consumers. The hypothesized relationships among the four core variables (CA, CE, PJ, and WTB) were subsequently analyzed using the Partial Least Squares (PLS-SEM). Implication from this research, managers must implement robust risk management protocols to decouple brand identity from negative Country of Origin (COO) sentiment, primarily through intensified localization efforts and emphasizing the brand's contribution to the local economy.
Co-Authors Auditia Setiobudi Avizenna, Neola Omar Satyanegara, Teresa Samantha Sri Nathasya Br Sitepu