Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management
Stivani, Cici
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pemasaran Produk Premium Unilever Food Solutions “Knorr Chicken Powder” Stivani, Cici; Nurlenawati, Netti; Triadinda, Dexi
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6264

Abstract

This research is motivated by the growing competition in marketing similar products for Knorr chicken powder products. The aim of this research is to determine the marketing strategy implemented in the premium Unilever Food Solutions Knorr Chicken Powder product in increasing sales to face business competition. This research approach uses qualitative methods. Primary data was obtained directly through interviews and observation. Interviews were conducted with 5 informants. Secondary data was obtained from journal articles and library studies. The data that has been obtained is then analyzed using SWOT analysis. The research results showed that the company implemented a marketing strategy for Knorr Chicken Powder, namely using quality raw materials, prioritizing taste, maximizing production to fulfill consumer orders, delivering orders to customers who ordered in certain quantities. Suggestions that can be given for marketing Knorr chicken powder products are increasing marketing via social media and providing attractive promotions for consumers and offering cheaper discounts or promos. Keywords: Marketing Strategy_1, SWOT Analysis_2, Knorr Chicken Powder_3
Co-Authors Netti Nurlenawati Triadinda, Dexi