Article Per Year (5 Year)
p-Index From 2020 - 2025
2.303
P-Index
This Author published in this journals
All Journal J-MAS (Jurnal Manajemen dan Sains) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Administrasi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management and Bussines (JOMB) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Belalek JPM
Triadinda, Dexi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pengaruh Lokasi dan Media Sosial sebagai Bentuk Promosi terhadap Keputusan Pembelian pada Kopi Uwak Pratiwi, Yunita Dwi; Nurlenawati, Netti; Triadinda, Dexi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.5317

Abstract

This study aims to explain the effect of location and promotion through Instagram social media on purchasing decisions both partially and simultaneously using quantitative analysis methods with a verification descriptive research type. Determination of the number of samples using the Cochran formula with sampling techniques using purposive sampling. Collecting data using a questionnaire and analysis using multiple linear regression with SPSS27 software. The results showed 1) Location for Uwak Coffee consumers obtained very good criteria 2) Promotion through Instagram social media for Uwak Coffee consumers obtained very good criteria 3) Purchase decisions for Uwak Coffee consumers obtained good criteria 4) Location partially had positive and significant effects on purchasing decisions of Uwak Coffee 5) Promotion through Instagram social media has a positive and significant effect on purchasing decisions of Uwak Coffee 6) Location and promotion through Instagram social media simultaneously have a positive and significant effect on purchasing decisions of Uwak Coffee with a value of 27.1%.
Analisis Sosial Media Marketing dalam Membangun Kepercayaan Pelanggan pada Produk Gaskita PT. Perusahaan Gas Negara Tbk, Area Karawang Sari, Regina Mutiara; Nurlenawati, Netti; Triadinda, Dexi
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10033

Abstract

This study aims to evaluate the implementation of social media marketing in building customer trust in Gaskita products in the Karawang area. The research method used is a qualitative case study with data validity testing through source and method triangulation. The results of the study indicate that the company has been active in running social media marketing, with the existence of official social media accounts (@gas_negara) and special regional accounts (@gas.karawang). However, although social media marketing has been implemented, the response from customers interviewed indicated that these efforts have not been fully effective in building trust. The conclusion is that although social media marketing has been implemented, the company needs to strengthen this strategy to be more effective in building customer trust. Keywords: Gaskita, Trust, Social Media Marketing
Pengaruh Online Customer Review Dan Kualitas Informasi Terhadap Keputusan Pembelian Dengan E-Trust Sebagai Variabel Intervening Pada Fitur Shopee Live Sudrajat, Putri Alviyana Dewi; Nurlenawati, Netti; Triadinda, Dexi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5723

Abstract

This research aims to find out how online customer reviews affect E-Trust, find out the effect of information quality on E-Trust, find out how E-Trust influences purchasing decisions, find out how online customer reviews influence purchasing decisions through E-Trust as an intervening variable, and find out the quality of information influences purchasing decisions via E-Trust as an intervening variable. This research method is quantitative by distributing questionnaires to 180 respondents via Google Form. In this research, researchers used path analysis with the help of the SmartPLS 3.0 application. The population in this research were 180 Shopee Live IKIACES customers. The results of the research obtained were the direct influence of online customer reviews on e-trust has a positive and significant effect, as well as the direct influence of information quality on e-trust has a positive and significants effect. The influences of e-trust on purchasing decisions also has a positive and significants effect. The research results for the e-trust variable intervening variable in this research are able to act as mediation so that it can strengthen the influence of online customer reviews (X1) and information quality (X2) which are independent variables on purchasing decisions as the dependent variable.
Pemanfaatan Digital Marketing dalam Membangun Brand Awareness pada Mebel Sakinah Karawang Husen, Aliyah; Nurlenawati, Netti; Triadinda, Dexi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1811

Abstract

Research on Sakinah Furniture Karawang aims to find out how effective the impact is on the use of digital marketing, which is one of the strategies at Sakinah Furniture. This research is qualitative research that uses a descriptive approach. Researchers conducted direct observations and interviews with the owner of Sakinah Furniture, Mrs. Hj. Anne Barkah. Based on observations and interviews, direct information was obtained when observing the social media platforms being run and conducting in-depth interviews with the owners and loyal customers, Mrs. Dian and Mr. Eja, to conduct research. The results of interviews and research show that the use of digital marketing with the social media platform Instagram has had an impact on increasing the sales volume of mattresses by 60%, besides that it also has an impact on increasing the company's income. Sakinah Furniture has quality products, making this furniture Top Of Mind or at the top of consumers' minds when buying furniture products in Karawang Regency.
PENGARUH INFLUENCER ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAYUKA BEAUTY SKINCARE (STUDI KASUS DI KOTA KARAWANG) Ulinnuha, Mohamad; Nurlenawati, Netti; Triadinda, Dexi
Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Vol 9, No 2 (2024): November 2024
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/ep.v9i2.19889

Abstract

Industri kecantikan di Indonesia sekarang ini sedang mengalami berkembang. Skincare sebagai pilihan alternatif yang digunakan oleh konsumen untuk mencukupi kebutuhan  akan kecantikan diri pada kaum wanita. Tujuan atas penelitian ini ialah guna mencari tahu pengaruh setiap dimensi Influencer Endorsement yang terdiri atas credibility, visibility, attractiveness, serta power  pada keputusan pembelian produk Hayuka Beauty Skincare yang merupakan salah satu merek skincare lokal di Karawang. Riset ini mempergunakan pendekatan kuantitatif dengan metode penelitian explanatory survey mempergunakan instrument angket kuesioner pada google form. Analisis data  mempergunakan analsis regresi linier berganda. Hasil penelitian memperlihatkan hasil dimensi visibility memberikan pengaruh paling besar pada keputusan pembelian. Kata Kunci: Skincare, Influencer Endorsement, Keputusan Pembelian
Pemberdayaan Pelaku UMKM Dalam Meningkatkan Kompetensi Komunikasi Digital Marketing Di Kab. Kuningan Jawa Barat Triadinda, Dexi; Nurhayati, Rina; Zaenah, Zaenah; Endriastuty, Yenia; Purwati, Sri
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i1.82

Abstract

Pengabdian masyarakat ini mengulas mengenai masalah yang dihadapi oleh UMKM di Kabupaten Kuningan. Tujuan dilaksanakannya pengabdian kepada masyarakat ini adalah untuk membantu UMKM dalam meningkatkan kemampuan public speaking sehingga meningkatkan minat pembeli. UMKM ini memproduksi berbagai produk khas daerah yang merupakan buatan tangan dan peralatan manual. Banyak faktor yang menjadi permasalahandalam peningkatkan UMKM dimasyarakat salah satunya yaitu cara memikat perhatian dan keinginan produsen terhadap UMKM, salah satunya yaitu public speaking dalam promosi produk. Berdasarkan permasalahan diatas, bahwa public speaking sangat penting bagi perkembangan dan peningkatan UMKM bagi masyarakat sehingga diperlukan suatu bekal bagi masyarakat untuk dapat meningkatkan kualitas UMKM melalui public speaking secara digital. Metode yang digunakan untuk penyampaian materi yaitu metode ceramah dan metode praktik.
PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FREEKICK SECOND DI KARAWANG Pelangi, Dina Reira; Nurlenawati, Netti; Triadinda, Dexi
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.6132

Abstract

This study examines the influence of brand awareness and brand image on purchasing Karawang Freekick Second products. Questionnaires were sent to 120 Freekick Second customers for quantitative studies. Sampling was done by purposive sampling if the respondents had purchased the product. Validity and reliability tests were conducted on 30 respondents before data collection. Brand awareness, brand image, and purchasing choices were measured using a Likert scale. While a good brand image gives customers a sense of quality and exclusivity. This second variable has a significant role in purchasing decisions, with a coefficient of determination of 37.1%. Data were analyzed using SPSS software version 24. The implications of this study explain the need for Freekick Second to implement a marketing strategy that focuses more on increasing brand awareness and product quality, as well as effective communication in building consumer trust and loyalty. It is expected that this study will add insight into the development of marketing strategies in the thrifting fashion industry. Keywords: Brand Awareness, Brand Image, Purchasing Decisions, Freekick Second, Thrifting Fashion
Pengaruh Word Of Mouth dan Media Sosial Tiktok Terhadap Keputusan Pembelian Wedding Organizer Yasiah Make-Up Yulia, Nova; Nurlenawati, Netti; Triadinda, Dexi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4186

Abstract

The service industry, including wedding organizer services, is experiencing rapid growth. This study examines the influence of Word of Mouth and TikTok social media on consumer decisions in choosing Yasiah Make-up services. With a quantitative approach and 96 respondents selected purposively, the data were analyzed using multiple linear regression through SPSS version 24. The results showed that both variables had a significant effect, both partially and simultaneously, with TikTok social media having a greater influence. In conclusion, the synergy between Word of Mouth and TikTok social media is important in marketing strategies. Therefore, Yasiah Make-up is advised to manage testimonials and utilize TikTok creative content optimally.
Pengaruh Citra Merek dan Influencer Marketing Terhadap Keputusan Pembelian Pada Produk Glad2glow di Tiktok Fatimah, Apsari Indriani; Nurlenawati, Netti; Triadinda, Dexi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4187

Abstract

The industry, especially in the field of care and beauty, has begun to grow rapidly in Indonesia, due to the innovation of new products so that various types of promotion methods are needed, one of which is promotion through social media, especially on TikTok. TikTok was chosen because it has the largest number of users compared to other platforms, and has a large influence of influencer content on products. So that it can allow companies to compete in an increasingly tight market and provide good sales until a good perception of the brand is formed. The purpose of this study is to analyze the influence and importance of these two variables on what customers buy, and to provide information to brands to help them create more successful social media marketing campaigns. Researchers used a quantitative approach with 100 respondents as TikTok users and at least once saw the Glad2Glow promotion. This study used a questionnaire distributed online on Google Form. All data analyzed using SPSS 25 tools and multiple linear regression. The study findings show that influencer marketing and brand image significantly and positively influence consumer decisions to buy. Influencer marketing has a greater influence than brand image, especially when using famous influencers. Therefore, the product must have a strong brand image and the right influencer marketing, so that it can increase product sales.
Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian British Propolis Elakarci, Rizky Ramadevi; Nurlenawati, Netti; Triadinda, Dexi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4191

Abstract

Celebrity endorsement is a marketing strategy that, when designed effectively, can have a significant impact on consumer behaviour and purchasing decisions. The following study explains the role of visibility, credibility, attractiveness, and celebrity power in influencing purchasing decisions for British Propolis products. A quantitative approach was chosen as the research method, with data obtained from 155 respondents who answered an online questionnaire. The data was analysed using multiple linear regression analysis with the assistance of SPSS software version 24. The regression analysis results indicate that credibility, attractiveness, and power have a significant impact on purchasing decisions, while visibility does not. The findings of this study provide insights into the effectiveness of celebrity endorsements in increasing sales transactions and offer recommendations for future marketing strategies. Celebrity endorsement is a marketing strategy that, when designed effectively, can have a significant impact on consumer behaviour and purchasing decisions. The following study explains the role of visibility, credibility, attractiveness, and celebrity power in influencing purchasing decisions for British Propolis products. A quantitative approach was chosen as the research method, with data obtained from 155 respondents who answered an online questionnaire. The data was analysed using multiple linear regression analysis with the assistance of SPSS software version 24. The regression analysis results indicate that credibility, attractiveness, and power have a significant impact on purchasing decisions, while visibility does not. The findings of this study provide insights into the effectiveness of celebrity endorsements in increasing sales transactions and offer recommendations for future marketing strategies.
Co-Authors Eko Aprianto Elakarci, Rizky Ramadevi Endriastuty, Yenia Fatimah, Apsari Indriani Husen, Aliyah Mohamad Ulinnuha, Mohamad Netti Nurlenawati Nova Yulia Nurhayati, Rina Pelangi, Dina Reira Pratiwi, Yunita Dwi Rosmawati, Ery Sanjaya, Mochamad Ismail Sari, Regina Mutiara Sri Purwati, Sri Sudrajat, Putri Alviyana Dewi Sulastri, Dini Wulandari, Chika Yani, Dini Zaenah, Zaenah