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All Journal Journal of Management and Social Sciences
Fadya Salamah
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Decision Sciences, Operations Research & Management Social Sciences Transportation

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Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang Vera Maria; Sebastian Nicodemus Gunawan; Najla Indira Faradiva; Hilda Agustiani; Dinda Cahya Ramadhan; Fadya Salamah
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1206

Abstract

The development of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia has been quite rapid, especially with the occurrence of the Covid-19 pandemic worldwide, which has dampened economies globally. Several studies have also found that MSMEs and cooperatives play a crucial role in driving local economic growth by creating new job opportunities, especially in underdeveloped areas. With the presence of MSMEs and support for digitalization through the utilization of e-commerce platforms, this becomes one of the essential strategies for MSME players in Indonesia, particularly in Serang City, to market and promote their products widely. The research method employed is a case study based on previous research on the impact of MSMEs that have adopted e-commerce. The research results indicate that the implementation of e-commerce has a significant positive influence on the growth of MSMEs in Serang City.
Co-Authors Dinda Cahya Ramadhan Hilda Agustiani Najla Indira Faradiva Sebastian Nicodemus Gunawan Vera Maria