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All Journal Multidisciplinary Journal of Education, Economic and Culture
Angga, Dedi Rob
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Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Aplikasi Whatsapp Sebagai Media Marketing Digital Untuk Mempromosikan dan Meningkatkan Produktifitas Kue Kacang Sari Rasa Prima Prasadhya, Ignatius Bias Galih; Nggili, Ricky Arnold; Junaldo, Junaldo; Angga, Dedi Rob
Multidisciplinary Journal of Education , Economic and Culture Vol. 2 No. 1 (2024): March 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/mjeec.v2i1.221

Abstract

This research aims to see the application of the Whatapps application in reaching consumers of the Sari Rasa Prima Nut Cake Business, and increasing business profitability. The method used is a qualitative research method, with data collection techniques through in-depth interviews and observation. With data obtained from several sources, it was concluded that the Whatapps (WA) application can be used to build good interpersonal relationships with consumers. There is certainty and accuracy in managing information from consumers. This ensures that trust is always maintained between producers and consumers. However, one of the obstacles faced is that the numbers used in WA are private and limited to use. This research shows that the use of the WA application can increase profits for producers of the Sari Rasa Prima Nut Cake Business, as well as build trust with consumers
Co-Authors Junaldo, Junaldo Prasadhya, Ignatius Bias Galih Ricky Arnold Nggili, Ricky Arnold