Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Wunu, Lusia Arie Susanti
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effects of Social Media Marketing, Lifestyle, and Brand Trust on Decisions Purchase MS Glow Products in Yogyakarta Wunu, Lusia Arie Susanti; Fadilah, Muinah; Maharani, Bernadetta Diansepti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5240

Abstract

The purpose of this study is to ascertain how social media marketing and lifestyle brand trust affect Yogyakarta consumers' decisions to buy MS Glow products. Quantitative research is the kind that is being used. Users of MS Glow in Yogyakarta make up the study's population, sample in this study is 160 people, The dissemination strategy of the questionnaire uses the Sempel retrieval approach. The results of data analysis with a significant 0,05 show that social media marketing has a positive and significant effect on the purchase decision of MS Glow products in Yogyakarta, lifestyle has a positive and significant effect on the purchase decision of MS Glow products in Yogyakarta, brand trust has a positive and significant effect on the purchase decision of MS Glow products in Yogyakarta and social media marketing, lifestyle and brand decisions simultaneously influence the purchase decision of MS Glow products in Yogyakarta.
Co-Authors Fadilah, Muinah Maharani, Bernadetta Diansepti