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All Journal Privat Law IIJSE
Sitepu, Rehulina
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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The Influence of Product Innovation, Promotions, and Prices on the Decision to Purchase Oppo Brand Smartphones at the Aulia Ponsel Store Rantauprapat Sitepu, Rehulina; Nasution, Meisa Fitri; Halim, Abd.
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.5634

Abstract

The telecommunications business is very numerous and diverse nowadays, one of which is the smartphone sales business. OPPO brand smartphones are offered at low and medium prices for the lower and middle class, many are offered by agents, shops, and retailers, giving rise to increasingly tight competition among manufacturers. This research aims to determine and analyze the influence of product innovation, promotion, and price on purchasing decisions for OPPO brand smartphones at the Aulia Ponsel store in Rantauprapat. The method used in this research is associative research with quantitative techniques. The population in this study were all consumers at the Aulia Ponsel store in Rantauprapat, while the sample that met the observation sampling criteria was 316 people. Data collection techniques in this research used the Classical Assumption Test, Multiple Regression, t-test and F Test, and Coefficient of Determination. Data processing in this research using the SPSS version 25.0 software program was used to test the validity and reliability of the instruments and relationships hypothesized in the proposed theoretical model.
PENGATURAN ARBITRASE SEBAGAI PENYELESAIAN SENGKETA ALTERNATIVE SECARA ONLINE Sitepu, Rehulina
Jurnal Privat Law Vol 11, No 1 (2023): JANUARI-JUNI
Publisher : Fakultas Hukum Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/privat.v11i1.72888

Abstract

ABSTRAK: Penyelesaian sengketa alternative secara online dilakukan dengan menggabungkan informasi pengolahan teknologi komputer dengan fasilitas jaringan komunikasi internet. Yang menjadi permasalahannya adalah bagaimana pengaturan arbitrase sebagai penyelesaian sengketa alternatif secara online berasarkan peraturan perundang-undangan yang ada di Indonesia saat ini sesuai dengan perkembangan dan kebutuhan masyarkat? Metode penelitian yang dipakai adalah penelitian hukum normative dengan menggunakan sumber penelitian adalah data sekunder yang terdiri atas bahan hukum primer, bahan hukum sekunder dan bahan hukum tersier. Pengaturan  Penyelesaian  Sengketa Melalui Penyelesaian Sengketa Alternatif Berdasarkan UU Nomor 30 Tahun 1999 Tentang Arbitrase Dan Penyelesaian Sengketa Alternatif yang menyebutkan bahwa dengan melakukan pertukaran surat, pertukaran teleks, fkasimil, e-mail dan atau bentuk sarana komunikasi lainnya yang disertai dengan suatu catatan penerimaan oleh para pihak yang bersenkgeta.
Co-Authors A Halim Nasution, Meisa Fitri