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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Trends Economics and Accounting Research
Pramudya Putra, Vicka
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisis Faktor-Faktor yang Memengaruhi Source of Consumer Information pada Pengunjung UKM Agrowisata Pramudya Putra, Vicka; John Nefri; Roni Afrizal; Indria Ukrita; Arnayulis; Azzukhruf Ariliusra
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1028

Abstract

Technological developments play an important role in marketing activities, one of which is digital marketing through social media. With the existence of social media, it becomes easier, faster and lower cost for consumers to obtain information related to products or services offered by business organizations such as Small and Medium Enterprises. However, information on social media is less trustworthy and less credible because of several biases, so many consumers still rely on word of mouth when they want to search for or dig up information about products or services. The use of appropriate information sources has an influence on marketing strategies in business organizations such as Agrotourism SMEs, one of which is Dangau Abak. The lack of marketing research in Agrotourism SMEs, especially in the field of prepurchasing, is one of the reasons why this research is important to carry out. This research aims to determine the source of consumer information used by visitors to obtain information (word of mouth or social media) and analyze the factors that influence the use of this information source. This research was conducted on visitors to the Dangau Abak Agrotourism UKM which is a Small and Medium Enterprise in the Agrotourism sector with a total of 65 visitors as respondents. Data analysts use a binary logistic regression model with data collection techniques using observation, interviews and questionnaires. This research shows that most visitors obtain information about Dangau Abak Agrotourism UKM from social media, namely 57%. This research concludes that age and interaction with social media influence the use of information sources, both word of mouth and social media.
PENGUATAN KAPASITAS KELOMPOK TANI INOVASI DALAM PENENTUAN HARGA POKOK PRODUKSI DAN PEMASARAN KOMPOS LIMBAH KAKAO Khairad, Fastabiqul; Hanatul Qolby, Friskia; Pramudya Putra, Vicka
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 3 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i2.%p

Abstract

Budidaya kakao menghasilkan limbah kulit buah dalam jumlah besar yang berpotensi menimbulkan permasalahan lingkungan apabila tidak dikelola dengan baik. Pemanfaatan limbah kulit kakao menjadi kompos merupakan salah satu solusi yang ramah lingkungan dan berkelanjutan. Namun, hasil pengabdian sebelumnya menunjukkan bahwa kelompok tani masih menghadapi keterbatasan dalam aspek manajemen usahatani, khususnya dalam penentuan Harga Pokok Produksi (HPP) dan strategi pemasaran kompos. Oleh karena itu, kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk memperkuat kapasitas kelompok tani dalam menghitung HPP dan menerapkan strategi pemasaran kompos limbah kakao. Metode pelaksanaan kegiatan meliputi pelatihan, diskusi partisipatif, dan pendampingan langsung kepada mitra. Materi pelatihan mencakup identifikasi komponen biaya produksi, perhitungan HPP secara sederhana, penentuan harga jual, serta strategi pemasaran yang sesuai dengan kondisi kelompok tani. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan mitra sebesar 85,40% yang termasuk dalam kategori tinggi, sehingga mencerminkan efektivitas pelatihan yang diberikan. Kegiatan ini memberikan dampak positif terhadap peningkatan kemampuan manajerial mitra, mendukung keberlanjutan usaha pengolahan kompos limbah kakao, serta berkontribusi pada peningkatan nilai ekonomi limbah kakao dan penerapan pertanian ramah lingkungan
Co-Authors Arnayulis, Arnayulis Azzukhruf Ariliusra Hanatul Qolby, Friskia Indria Ukrita John Nefri Khairad, Fastabiqul Roni Afrizal