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All Journal al-Balagh : Jurnal Dakwah dan Komunikasi
Khoiruz Zaman, Wahyu
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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FROM UMMAH TO USERNAME: HOW DIGITAL PLATFORMS RESHAPE ISLAMIC SOLIDARITY AND STRATIFICATION Khoiruz Zaman, Wahyu; Ansori, Miswan; Saefudin, Ahmad
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 10 No. 2 (2025): December 2025 (Issue in progress)
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v10i2.12623

Abstract

While numerous studies have examined how digital media mediate religious expression, few have addressed how online platforms actively reshape Islamic solidarity while generating new forms of social stratification. Existing literature often highlights da‘wah or online communities in general but rarely connects algorithmic logics, visual aesthetics, and performative religiosity to the transformation of the ummah. This article fills that gap by analyzing hijrah communities, Muslim influencers, and visual Islamic preaching on Instagram and TikTok. Employing qualitative digital ethnography and drawing on Bourdieu’s concepts of habitus, field, and symbolic capital, the study shows that Islamic solidarity is increasingly segmented by algorithmic visibility, symbolic capital, and performative piety. Three key findings emerge: first, solidarity is filtered by digital literacy and visual conformity; second, performative religiosity supplants communal substance; and third, algorithmic logic reinforces symbolic exclusion. The article contributes to debates on Islamic identity, digital religiosity, and representation politics, advocating more inclusive and ethical digital Islamic spaces.
Co-Authors Ahmad Saefudin Ansori, Miswan