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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi
Musthofiyah, Ayu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Transformasi Digital bagi UMKM di Desa Ngusikan: Sosialisasi dan Pendampingan Penggunaan Digital Marketing Husen, Muhammad; Bayhaki, Imam; Anandita, Septian Ragil; Mahendri, Wisnu; Taqiyuddin, Akhmad; Zhaki, M. Nur; Ibrahim, Muhammad; Andi, Muhammad; Musthofiyah, Ayu; Dianingsih, Nila
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5255

Abstract

This community service project was aimed at increasing the sales turnover of MSMEs (Micro, Small, and Medium Enterprises) in Ngusikan Village through digital marketing and administrative assistance. The project involved training and hands-on assistance in optimizing social media usage, improving branding, and completing business administration such as obtaining business licenses (NIB) and halal certification. The approach taken was a combination of workshops and field assistance with the MSMEs. The results indicate a significant improvement in the knowledge and practices of MSME actors in digital marketing, leading to a substantial increase in sales turnover and market visibility.
Analisis Komparatif Kepuasan Konsumen Pengguna E Wallet OVO Dan Gopay Musthofiyah, Ayu; Fadhli, Khotim
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4344

Abstract

This study aims to analyze the development of e wallet usage in Indonesia, focusing on user satisfaction with two main platforms, namely Gopay and OVO, among students of the Faculty of Economics, KH.A.Wahab Hasbullah University. The research method used in this study is comparative quantitative using observation and questionnaire distribution as data collection techniques. In recent years, e wallet usage has increased rapidly, with surveys showing that 74% of respondents have used digital wallets. Gopay and OVO are popular choices, with Gopay having 71% of users in the last three months and OVO 70%. The results of this study revealed that the level of user satisfaction of Gopay reached 86.53%, while OVO was 87.69%, indicating no significant difference between the two. With features that facilitate transactions, such as bank transfers and bill payments, e wallets make it easier for students to manage their finances. This study also highlights the importance of consumer satisfaction in building customer loyalty and the sustainability of e wallet businesses in the future.
Co-Authors Anandita, Septian Ragil Bayhaki, Imam Dianingsih, Nila Fadhli, Khotim Mahendri, Wisnu Muhammad Andi Muhammad Husen, Muhammad Muhammad Ibrahim Taqiyuddin, Akhmad Zhaki, M. Nur