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Musthofiyah, Ayu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Komparatif Kepuasan Konsumen Pengguna E Wallet OVO Dan Gopay Musthofiyah, Ayu; Fadhli, Khotim
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4344

Abstract

This study aims to analyze the development of e wallet usage in Indonesia, focusing on user satisfaction with two main platforms, namely Gopay and OVO, among students of the Faculty of Economics, KH.A.Wahab Hasbullah University. The research method used in this study is comparative quantitative using observation and questionnaire distribution as data collection techniques. In recent years, e wallet usage has increased rapidly, with surveys showing that 74% of respondents have used digital wallets. Gopay and OVO are popular choices, with Gopay having 71% of users in the last three months and OVO 70%. The results of this study revealed that the level of user satisfaction of Gopay reached 86.53%, while OVO was 87.69%, indicating no significant difference between the two. With features that facilitate transactions, such as bank transfers and bill payments, e wallets make it easier for students to manage their finances. This study also highlights the importance of consumer satisfaction in building customer loyalty and the sustainability of e wallet businesses in the future.
Co-Authors Fadhli, Khotim