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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Lestari, Vivi Eka Widya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Etika Bisnis dan Kualitas Produk terhadap Loyalitas Nasabah Bank BPR Lengayang Susanti, Febri; Lestari, Vivi Eka Widya
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 7 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/2qj5pn11

Abstract

This research aims to determine business ethics and product quality on customer loyalty at Bank BPR Lengayang. This research is a quantitative research, the sampling method uses the Slovin formula with a total of 100 respondents. The data analysis technique used in this research is multiple linear regression analysis. The results of this research show that business ethics has a positive and significant effect on customer loyalty with a t-count greater than t-table (4.265 > 1.671), and product quality has a positive and significant effect on customer loyalty with a t-count greater than t- table (4,504 > 1,671).
Co-Authors Susanti, Febri