AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Vol. 1 No. 7 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi

Etika Bisnis dan Kualitas Produk terhadap Loyalitas Nasabah Bank BPR Lengayang

Susanti, Febri (Unknown)
Lestari, Vivi Eka Widya (Unknown)

Article Info

Publish Date
03 Jul 2024

Abstract

This research aims to determine business ethics and product quality on customer loyalty at Bank BPR Lengayang. This research is a quantitative research, the sampling method uses the Slovin formula with a total of 100 respondents. The data analysis technique used in this research is multiple linear regression analysis. The results of this research show that business ethics has a positive and significant effect on customer loyalty with a t-count greater than t-table (4.265 > 1.671), and product quality has a positive and significant effect on customer loyalty with a t-count greater than t- table (4,504 > 1,671).

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Journal Info
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Website

Abbrev

AKSIOMA

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and ...