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p-Index From 2020 - 2025
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All Journal Proceeding International Conference on Information Technology and Business E-Jurnal Akuntansi
Sahondra, Vatsiniaina Tatamo
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Computer Science & IT Economics, Econometrics & Finance

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Analysis of The Effectiveness of Gopay Advertising "100x Free Transfers per Month" on Youtube using The Aisas Method Amartiwi, Yasinta; Krisdayanti, Nyoman Anggi; Wibasuri, Anggalia; Sahondra, Vatsiniaina Tatamo
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

PT. Gojek Indonesia is an application providing company that provides transportation, payment, logistics and other services. Of the several services offered, Go-jek provides an electronic wallet (e-wallet) called Go-pay. In 2023, E-wallet platform the most widely uses Gopay, with a user proportion of 71%. PT Gojek Indonesia's achievement with the most superior users is the impact of promotions through advertising carried out by PT. Gojek Indonesia. Advertisements on Gopay use YouTube social media as promotional media. The phenomenon that occurred, based on data, was that the number of viewers on the Gopay advertisement "Free Transfer 100x" increased within two months. This research is entitled "Analysis of the Effectiveness of 100x Free Transfer Gopay Ads on YouTube using the AISAS Method" using the Quantitative Descriptive method and sampling in this research using a nonprobability sampling method with purposive sampling technique. The sampling taken was 100 respondents which was calculated using the Slovin formula. The results of the AISAS (Attention, Interest, Search, Action, Share) method analysis of the effectiveness of Gopay advertising on YouTube with an average Attention score of 68.1% which is categorized as good, Interest of 62.9% which is categorized as good, Share of 67% is categorized as good, Action is 66.7% which is categorized as good, Share is 63.4 which is categorized as good.Keywords—Social Media, Gojek, AISAS Model
Discovering Risks for a Fertilizer Business in Madagascar when Collaborating with an Indonesian Company Case study: ABC company Start-Up in Madagascar Sahondra, Vatsiniaina Tatamo; Chaerul D. Djakman
E-Jurnal Akuntansi Vol. 35 No. 8 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2025.v35.i08.p15

Abstract

This study examines the strategic risks ABC Company may encounter in its collaboration with an Indonesian firm in the fertilizer industry. As a Madagascar-based startup specializing in mixed-blended fertilizers, ABC aims to enhance innovation and agricultural productivity through this partnership. However, challenges such as financial instability, supply chain disruptions, regulatory uncertainty, political influence, and corruption in customs clearance pose significant threats to business operations. Utilizing the COSO Enterprise Risk Management (ERM) framework (2017), this research systematically identifies and assesses these risks while proposing structured mitigation strategies. A qualitative methodology, incorporating semi-structured interviews and document analysis, offers deeper insights into risk prioritization. Findings reveal that despite ABC’s initial risk management efforts, several high-impact risks persist, requiring proactive intervention. The study underscores the importance of adopting COSO ERM principles, alongside strategies such as supplier diversification, compliance monitoring, blockchain-based customs tracking, and financial hedging, to safeguard operational stability. This research contributes new insights, as no prior studies have applied COSO ERM to similar international collaborations in the fertilizer sector.
Co-Authors Amartiwi, Yasinta anggalia wibasuri Chaerul D. Djakman Krisdayanti, Nyoman Anggi