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All Journal Proceeding International Conference on Information Technology and Business Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Devotion: Journal Corner of Community Service Journal of Business Administration and Strategy
Amartiwi, Yasinta
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Effectiveness of Pantene Bye #RAMBUTCAPEK Ads with the AISAS Method Amartiwi, Yasinta; Tomy, Chairian
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.11

Abstract

Advertising on Pantene shampoo uses Youtube social media as a promotional medium. The phenomenon that occurred, based on data on the number of viewers on Pantene Bye #RambutCapek advertisements, increased by 22,955,186 million in less than a month at the beginning of the yearِ 2022.ِ Thisِ researchِ is entitledِ "Analysis of the Effectiveness of Pantene Bye #RambutCapek Ads withِ theِ AISAS method"ِ byِ usingِ theِ Descriptiveِ Quantitativeِ method andِ takingِ samples in this study using nonprobability sampling methods with purposive sampling techniques. The sample taken amounted to 100 respondents who were calculated using the slovin formula. The results of the analysis of the AISAS method (Attention, Interest, Search, Action, Share) the effectiveness of Pantene youtube advertising with the results of the average Attention score of 90.8% which is categorized as Excellent, Interest of 74.4%, Search of 61.3%, Action of 61.6% with Good cartegory and Share of 58.4% which is categorized as average
Kualitas Pelayanan, Promosi, Dan Harga Sebagai Anteseden Keputusan Pembelian Pada Indomaret di Kota Kalianda Naqiya, Alfina Zsazsa; Amartiwi, Yasinta
EKONOMI KEUANGAN DAN BISNIS Vol 10, No 1 (2025): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v10i1.4425

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas pelayanan, promosi, dan harga terhadap keputusan pembelian pada Indomaret di Kota Kalianda. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk pada Indomaret di Kota Kalianda. Sampel dalam penelitian ini 150 sampel konsumen yang pernah membeli produk pada Indomaret di Kota Kalianda. Penelitian ini menggunakan pendekatan kuantitatif. Teknik sampling non probability sampling dengan metode area sampling. Metode pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah regresi linier berganda uji T dan uji F. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pembelian, promosi berpengaruh positif dan signifikan terhadap kepuasan pembelian, harga berpengaruh positif dan signifikan terhadap kepuasan pembelian, serta menunjukkan kualitas pelayanan, promosi, dan harga berpengaruh secara simultan terhadap kepuasan pembelian. Nilai R square sebesar 0,697 Menunjukkan bahwa kemampuan variabel independen dalam menjelaskan variasi variabel dependen sebesar 69,7% dan sisanya 80,3% dijelaskan oleh variabel diluar model penelitian.
Pengaruh Persepsi Manfaat terhadap Minat Menggunakan E-Wallet LinkAja di Kota Bandar Lampung Dengan Kepercayaan sebagai Variabel Intervening Amartiwi, Yasinta; Naqiya, Alfina Zsazsa
EKONOMI KEUANGAN DAN BISNIS Vol 10, No 1 (2025): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v10i1.4427

Abstract

Kemajuan teknologi finansial telah mendorong perubahan signifikan dalam perilaku konsumen, termasuk dalam penggunaan dompet digital (e-wallet). Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat terhadap minat menggunakan aplikasi e-wallet LinkAja, dengan kepercayaan sebagai variabel mediasi di Kota Bandar Lampung. Metode yang digunakan adalah kuantitatif dengan pendekatan survei terhadap 120 responden pengguna aktif LinkAja. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa persepsi manfaat berpengaruh positif terhadap kepercayaan, dan kepercayaan memiliki pengaruh yang signifikan terhadap minat penggunaan. Temuan ini menegaskan bahwa membangun kepercayaan pengguna dapat memperkuat hubungan antara persepsi manfaat dan minat dalam penggunaan layanan e-wallet.
Edukasi Manajemen Risiko Berbasis Teknologi Informasi untuk Peningkatan Kapasitas UMKM Amartiwi, Yasinta; Apriadi, Eko Aziz; Naqiya, Alfina Zsazsa
Devotion: Journal Corner of Community Service Vol. 4 No. 1 (2025): August
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v4i1.615

Abstract

This community service addresses the limited understanding of risk management and low digital literacy among Micro, Small, and Medium Enterprises (MSMEs) in Pulau Sebesi. The focus is on empowering business actors to strengthen their capacity in managing risks that threaten business continuity, particularly financial, operational, and market risks. The subject of this program is local MSME actors who are directly involved in daily business practices but still rely on conventional management methods. The purpose of the program is to improve participants’ ability to identify, analyze, and mitigate risks by integrating information technology into their business activities. A participatory approach was applied through training, group discussions, simulations, and mentoring, enabling MSME actors to actively engage in the learning process and apply knowledge directly into practice. The results showed a significant improvement in participants’ knowledge and skills in digital-based risk management. Behavioral changes were observed, including regular financial recording using digital tools, adoption of risk-mitigation strategies, and the establishment of informal community groups led by emerging local leaders. These outcomes reflect not only individual improvements but also broader social transformation within the MSME community.
Analysis of The Effectiveness of Gopay Advertising "100x Free Transfers per Month" on Youtube using The Aisas Method Amartiwi, Yasinta; Krisdayanti, Nyoman Anggi; Wibasuri, Anggalia; Sahondra, Vatsiniaina Tatamo
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Gojek Indonesia is an application providing company that provides transportation, payment, logistics and other services. Of the several services offered, Go-jek provides an electronic wallet (e-wallet) called Go-pay. In 2023, E-wallet platform the most widely uses Gopay, with a user proportion of 71%. PT Gojek Indonesia's achievement with the most superior users is the impact of promotions through advertising carried out by PT. Gojek Indonesia. Advertisements on Gopay use YouTube social media as promotional media. The phenomenon that occurred, based on data, was that the number of viewers on the Gopay advertisement "Free Transfer 100x" increased within two months. This research is entitled "Analysis of the Effectiveness of 100x Free Transfer Gopay Ads on YouTube using the AISAS Method" using the Quantitative Descriptive method and sampling in this research using a nonprobability sampling method with purposive sampling technique. The sampling taken was 100 respondents which was calculated using the Slovin formula. The results of the AISAS (Attention, Interest, Search, Action, Share) method analysis of the effectiveness of Gopay advertising on YouTube with an average Attention score of 68.1% which is categorized as good, Interest of 62.9% which is categorized as good, Share of 67% is categorized as good, Action is 66.7% which is categorized as good, Share is 63.4 which is categorized as good.Keywords—Social Media, Gojek, AISAS Model
Co-Authors Alfina Zsazsa Naqiya anggalia wibasuri Krisdayanti, Nyoman Anggi Sahondra, Vatsiniaina Tatamo Tomy, Chairian