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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Pengabdian Masyarakat (ABDIRA)
Setyawati, Diyah Pertywi
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Optimalisasi Search Engine Optimization untuk Peningkatan Bisnis Frozen Food PT OSB Setyawati, Diyah Pertywi; Fitriyani, Nurul; Devi, Baisati Mariam; Siroj, Sayyid Agil; Zebua, Sukriyadin; Herlina, Andiani; Taufiqurrahman, Muhammad; Putra, Bihmuyidin Colisna; Saputra, Heri; Mariam, Iis
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1150

Abstract

This community service was conducted through Field Experience Practice (PPL) at PT. Optimis Sejahtera Bersama (OSB) with the aim of analyzing and implementing Search Engine Optimization (SEO) strategies to increase the visibility of the frozen food product business. The background of this activity was the company's suboptimal utilization of the digital market. The method used was Participatory Action Research (PAR) with direct practice on On-Page SEO optimization, such as keyword research, writing SEO-friendly content, and internal linking. The results showed that consistent application of SEO on content quality and website structure can improve rankings in search engines. However, there are still obstacles such as fierce competition, changes in Google algorithms, and poor User Experience (UX). This activity recommends periodic SEO audits and ongoing strategy adjustments so that PT. OSB can increase competitiveness, attract organic traffic, and achieve sustainable digital business growth.
MANAJEMEN REKRUTMEN BERBASIS KOMPETENSI SEBAGAI STRATEGI MENINGKATKAN KUALITAS SUMBER DAYA MANUSIA Fachrunisa, Diah; Mariam, lis; Setyawati, Diyah Pertywi; Ruhimat, Imat
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2594

Abstract

The increasingly dynamic business environment requires organizations to possess human resources (HR) that are competent, adaptive, and competitive. One strategy to improve the quality of human resources is the implementation of competency-based recruitment management. This study aims to analyze the implementation of competency-based recruitment as a strategy for enhancing HR quality at PT Bank Negara Indonesia (Persero) Tbk, as well as to identify supporting factors, obstacles, and its impact on organizational performance. The research employs a qualitative descriptive approach, with data collected through in-depth interviews, observation, and documentation studies. The research informants include HR managers, line managers, and newly recruited employees. Data analysis is conducted using the Miles and Huberman model through the stages of data reduction, data display, and conclusion drawing, with data validity ensured through triangulation. The results indicate that competency-based recruitment improves the alignment between individual competencies and job requirements, strengthens a meritocratic culture, and reduces employee turnover rates. The main supporting factors include top management commitment, the use of digital technology, and collaboration between HR departments and line managers. The obstacles encountered include resistance to change and limited understanding of competency-based methodologies. Overall, competency-based recruitment has proven effective in improving HR quality and supporting the sustainability of organizational strategies in the banking sector. Keywords: Competency-Based Recruitment, Human Resource Management, Banking Sector
Co-Authors Devi, Baisati Mariam Fachrunisa, Diah Herlina, Andiani Iis Mariam Mariam, lis Muhammad Taufiqurrahman, Muhammad Nurul Fitriyani Putra, Bihmuyidin Colisna Ruhimat, Imat Saputra, Heri Siroj, Sayyid Agil Zebua, Sukriyadin