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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Utsaha: Journal of Entrepreneurship
Zebua, Sukriyadin
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Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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AL-GHAZALI'S SHARIA ETHICS FRAMEWORK IN COMMUNITY-BASED TOURISM MANAGEMENT Widodo, Tri; Warmin; Khaerunisa, Unis; Zebua, Sukriyadin; Wahdan
UTSAHA: Journal of Entrepreneurship Vol. 1 Issue 1 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v1i1.888

Abstract

This study examines the management practices of Situ Pasir Maung, a community-based tourist destination in Dago Village, Parungpanjang District, Bogor Regency, through the lens of Imam Abu Hamid Al-Ghazali's Islamic business ethics framework. As tourism intensifies globally, ensuring that tourism management aligns with Islamic ethical principles becomes increasingly critical, particularly in Muslim-majority contexts. This research addresses two principal questions: how tourism management is practically implemented at Situ Pasir Maung, and to what extent these practices conform to Al-Ghazali's ethical dimensions. Employing a qualitative descriptive approach, the study utilizes semi-structured interviews with five key informants, direct field observations, and documentation analysis to gather empirical data. The findings demonstrate substantial alignment between operational practices and Al-Ghazali's four core ethical principles: al-dunya mazra'at al-akhirah (the world as preparation for the hereafter), maslahah (social welfare), akhlaq al-karimah (moral virtue), and avoidance of riba (usury). The management exhibits integration of spiritual consciousness into daily operations through collective prayers and prohibition of un-Islamic entertainment, prioritizes community welfare through local employment and profit-sharing mechanisms, maintains moral excellence through transparent pricing and honest conduct, and adheres to Sharia-compliant financing through mudharabah and musyarakah arrangements. The study concludes that Al-Ghazali's classical ethical framework remains relevant and operationalizable in contemporary tourism management, offering a replicable model for sustainable Islamic tourism development that reconciles economic viability with ethical integrity and social responsibility.
Optimalisasi Search Engine Optimization untuk Peningkatan Bisnis Frozen Food PT OSB Setyawati, Diyah Pertywi; Fitriyani, Nurul; Devi, Baisati Mariam; Siroj, Sayyid Agil; Zebua, Sukriyadin; Herlina, Andiani; Taufiqurrahman, Muhammad; Putra, Bihmuyidin Colisna; Saputra, Heri; Mariam, Iis
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1150

Abstract

This community service was conducted through Field Experience Practice (PPL) at PT. Optimis Sejahtera Bersama (OSB) with the aim of analyzing and implementing Search Engine Optimization (SEO) strategies to increase the visibility of the frozen food product business. The background of this activity was the company's suboptimal utilization of the digital market. The method used was Participatory Action Research (PAR) with direct practice on On-Page SEO optimization, such as keyword research, writing SEO-friendly content, and internal linking. The results showed that consistent application of SEO on content quality and website structure can improve rankings in search engines. However, there are still obstacles such as fierce competition, changes in Google algorithms, and poor User Experience (UX). This activity recommends periodic SEO audits and ongoing strategy adjustments so that PT. OSB can increase competitiveness, attract organic traffic, and achieve sustainable digital business growth.
Co-Authors Devi, Baisati Mariam Herlina, Andiani Iis Mariam Khaerunisa, Unis Muhammad Taufiqurrahman, Muhammad Nurul Fitriyani Putra, Bihmuyidin Colisna Saputra, Heri Setyawati, Diyah Pertywi Siroj, Sayyid Agil Tri Widodo Wahdan Warmin