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Journal : Jurnal Bahasa Rupa

STRATEGI KREATIF PERANCANGAN KOMUNIKASI VISUAL PARIWISATA INDONESIA “TEMUKAN LOKALMU” Iskandar, Bianca; Valentina, Anny; Bekti, Siti Nurannissaa Parama
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.771

Abstract

As a country known for its diversity of natural beauty and cultural diversity, Indonesia has the potential as a tourist destination. Tourism is one of the largest income in Indonesia. The high interest of foreign tourists is inversely proportional to the decrease of local tourists every year. One of the reasons is that local tourists prefer to travel abroad. Pandemic conditions are also one of the causes of declining in the domestic tourism industry. This study aims to find an alternative concept of creative strategies for designing tourism visual communication that emphasizes local aspects. This research used mixed methods, quantitative methods by using questionnaires and qualitative methods by using observation, interviews and literature study. The target audience is the young generations aged 21-27 years, domiciled in Jakarta and having SES A-B economy class. The result of this research form a creative strategy in visual communication design with the concept of "Discover your locale". This concept emphasizes the delivery of information about characteristics, local aspects, and recommended information on the attractiveness of an area from local residents to gain new experiences.
STRATEGI KREATIF KAMPANYE PENGGUNAAN EARPHONE YANG AMAN BAGI KESEHATAN TELINGA Valentina, Anny; Yunita, Sherly; Bekti, Siti Nurannisaa Parama
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.776

Abstract

As time evolves, it is easier to find children, young, and adults using earphones to do various things ranging from work to entertainment purposes. The habit of using earphones with a volume that is too loud or too long added with other daily noise and a person's lifestyle can certainly harm their hearing. Therefore, the risk of hearing loss that can arise due to unsafe use of earphones needs to be informed early on to young people. This is because hearing loss due to noise is irreversible, so prevention is the most effective way to protect hearing from the risks that may occur. The research objective was to describe the creative strategy design for the educational campaign using earphones. The campaign's creative strategy is using qualitative methods, observation, interviews, literature studies, and surveys. The target chosen for this campaign strategy is young people aged 18-22 years as the generation who use earphones in their everyday life most of the time. The result of this research is a creative strategy in designing a visual communication campaign using an educational approach with the concept of "your last song". This concept emphasizes the delivery of information that the habit of listening to songs using earphones needs to pay attention to safety and risk aspects.
STRATEGI KOMUNIKASI VISUAL EDUKASI INSECURITY SEBAGAI DAMPAK PENGGUNAAN MEDIA SOSIAL PADA REMAJA PEREMPUAN Valentina, Anny; Putri, Grivenna Lavender; Valiani, Valiani; Putri, Olivia Halim
Jurnal Bahasa Rupa Vol. 5 No. 2 (2022): Jurnal Bahasa Rupa April 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i2.1067

Abstract

The widespread use of social media among adolescent can have both positive and negative impacts. Insecurity is most impact that often felt by adolescent when exposed to too much by social media. They will be comparing themselves to others who look perfect on social media. If the perfect standard of social media is not achieved, then teenagers will tend to feel like a failure. If this is not immediately communicated, it will harm for the psyche and mentality. At the pre-research stage, it was found that by discovering the strengths of adolescent, it should be a motivation for self-development. So, it is necessary to find out visual communication that can be recommended to provide education to teenagers to find their potential so that they avoid insecurity. The purpose of this research is to find recommendations for visual communication that can be used to provide education about insecurity by adopting the consumer path 5A strategy and doing mind mapping in developing creative concepts. The method used in this research is qualitative by conducting observations and literature studies at the pre-research stage, followed by data collection by surveys, and focus group interviews on adolescent girls aged 18-21 years. This interview was carried out virtually because the current situation did not allow direct or face-to-face interviews. The results of this study are Instagram can be used as a communication medium and visual communication by providing motivation to carry out self-development can used as an alternative education through visual communication to help teenage girls aged 18-21 years to avoid insecurity.
Perancangan Visual Kartu Tarot Untuk Pengenalan Cerita Rakyat Batu Menangis Limas, Margaretha Angelica; Valentina, Anny
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1611

Abstract

Tarot cards are often considered a medium for fortune telling, but in several other countries tarot cards have been socialized with various versions of fairy tales or historical stories of their own countries. Indonesia also has its own tarot cards, namely the Wayang Tarot cards and Nusantara Tarot cards, and has its own community. Tarot cards are widely considered to be a card game for fortune-telling and are synonymous with the word 'mystical', so many people immediately think negatively about tarot cards, even though these cards were originally a game that can now be used as a medium for education through counseling. This design aims to create visual recommendations for tarot cards with illustrations in the form of folklore so that it can reintroduce almost forgotten folklore. The design method used is Robin Landa's method, namely  orientation, analysis, design concept, design development, and implementation. The design of this tarot card visual recommendation uses a decorative illustration style emphasizing the use of outlines.  The illustrations displayed depict events in the Batu Menangis folklore. This design requires further trials to validate its effectiveness in order to ensure that the tarot cards designed can be a visual recommendation that can reintroduce folklore so that it is not forgotten.