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PENGARUH TRUST TERHADAP CUSTOMER ENGAGMENT PADA AKUN LOUISSE SCARLETT FAMILT DIMEDIASI SWIFT GUANXI Yunita, Sherly; Sander, Ongky Alex
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3512

Abstract- The differences in building consumer involvement in traditional and online commerce make the broadcasters and consumers have limitations in product buying and selling activities. Live streaming is currently used in many fields, including to market products. As live streaming involves many parties, it is difficult for the streamer to build trust in live streaming trading. Additionally, there is a different approach to building customer trust in offline and online channels. This research discusses the swift guanxi variable as a mediator between trust and customer engagement on the Louisse Scarlett Family account, the affiliate that has received many awards in 2022-2023. This study involved 201 respondents who had interacted and made transactions on the Louisse Scarlett Family live streaming. The results of this study show a significant direct influence between trust in broadcasters and swift guanxi and other trust dimensions are not significant in customer engagement. Besides that, trust has a significant effect on swift guanxi and swift guanxi mediates the effect of trust in the product on customer engagement and does not mediate trust in the broadcaster, or trust in the community on customer engagement. Building trust in live streaming trading will form stronger customer engagement and also build a more harmonious and reciprocal relationship in trading Keywords: Trust in Community; Trust in Broadcaster; Trust in Product; Swift Guanxi; Customer Engagement

THE INFLUENCE OF DESTINATION IMAGE AND PERCEIVED VALUE ON SATISFACTION OF LITERACY PARK Yunita, Sherly; Tjokrosaputro, Miharni
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3597-3609

The public's low interest in reading has caused Indonesia to become one of the countries with the lowest literacy rate in the world. Literacy is an activity that includes skills in reading and writing, skills in interpreting information used for the development of education, development and quality human resources.This research has the purpose to determine the influence of destination image and perceived value on satisfaction. The research method used was a survey with data collection through a questionnaire distributed to 251 respondents by using purposive sampling. The measurement scale in this study used a 5-point Likert scale.The analysis of the variance-based SEM method, PLS-SEM, shows that destination image significantly affects satisfaction and perceived value significantly. This research aims to positively contribute to advancing the tourism industry, especially in a literacy park destination, bolster sustainable government policies, and shape visitors loyalty towards literacy park. The study results provide the implication that destination image and perceived value have an important role in shaping visitors satisfaction. Besides that, this research uses variables rarely used in the tourism industry to measure satisfaction. This research proves that destination image and perceived value have a positive and significant relationship to satisfaction. This research's empirical basis and findings can serve as a reference for future studies. This research was conducted to strengthen research regarding destination image variables, perceived value, satisfaction and destination loyalty in a tourist destination, especially the Martha Christina Tiahahu Literacy Park. It is also hoped that this research can contribute to increasing literacy activities in Indonesia. It is hoped that the results of this research can be used as material for innovation and evaluation by marketers in managing destinations. Apart from that, it is hoped that the results of this research can also provide input for similar tourist destinations in increasing visitor loyalty.

Impact of Health Education on Improving Knowledge of Dysmenorrhea Among Nursing Students Kusumawati, Ema; Kurniawati, Ervina; Yunita, Sherly
Journal of Islamic Studies and Education Vol. 3 No. 2 (2025)
Publisher : Presscience

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63120/jise.v4i1.67

Dysmenorrhea, characterized by menstrual pain, is a common condition experienced by many young women, typically manifesting as cramping and localized in the lower abdomen. The intensity of dysmenorrhea is often influenced by the duration and volume of menstrual flow. One effective strategy to improve understanding of this condition is through Health Education. This study aims to assess the impact of Health Education on the knowledge of dysmenorrhea among female nursing students at Muhammadiyah University Klaten, particularly those in their third year of the S1 Nursing program. The research utilized a Quasi-Experimental design with a one-group pre-test/post-test structure. Health Education sessions were conducted via Zoom, and 10 students participated in the study. Knowledge levels were evaluated using pre- and post-test questionnaires. Before the Health Education intervention, 70% of the participants had limited knowledge about dysmenorrhea, while following the education session, knowledge levels increased significantly to 86.7%. The findings indicate a substantial improvement in the participants' understanding of dysmenorrhea and strategies for managing menstrual pain.

PENGARUH TRUST TERHADAP CUSTOMER ENGAGMENT PADA AKUN LOUISSE SCARLETT FAMILT DIMEDIASI SWIFT GUANXI Yunita, Sherly; Sander, Ongky Alex
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3512

Abstract- The differences in building consumer involvement in traditional and online commerce make the broadcasters and consumers have limitations in product buying and selling activities. Live streaming is currently used in many fields, including to market products. As live streaming involves many parties, it is difficult for the streamer to build trust in live streaming trading. Additionally, there is a different approach to building customer trust in offline and online channels. This research discusses the swift guanxi variable as a mediator between trust and customer engagement on the Louisse Scarlett Family account, the affiliate that has received many awards in 2022-2023. This study involved 201 respondents who had interacted and made transactions on the Louisse Scarlett Family live streaming. The results of this study show a significant direct influence between trust in broadcasters and swift guanxi and other trust dimensions are not significant in customer engagement. Besides that, trust has a significant effect on swift guanxi and swift guanxi mediates the effect of trust in the product on customer engagement and does not mediate trust in the broadcaster, or trust in the community on customer engagement. Building trust in live streaming trading will form stronger customer engagement and also build a more harmonious and reciprocal relationship in trading Keywords: Trust in Community; Trust in Broadcaster; Trust in Product; Swift Guanxi; Customer Engagement

Development of Colloidal Silver-based Mercury Sensors in Whitening Cream Afthoni, Muhammad Hilmi; Yunita, Sherly; Monica, Eva
JURNAL FARMASI DAN ILMU KEFARMASIAN INDONESIA Vol. 10 No. 3 (2023): JURNAL FARMASI DAN ILMU KEFARMASIAN INDONESIA
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jfiki.v10i32023.272-279

Background: Mercury, a hazardous heavy metal known for its toxicity to the human body, finds application in cosmetics due to its capacity to inhibit melanin formation. Traditional mercury analysis relies on resource-intensive and time-consuming instrumentation. Objective: This study aims to devise cost-effective and practical sensors for mercury detection. Methods: The sensor development process involves immobilizing the sensor onto paper, reacting it with mercury, scanning the outcome using a scanner, and subsequently quantifying RGB values using the ImageJ software. Results: Optimization of reagent concentrations gave a ratio of methylene blue, AgNO3, gallic acid, and ascorbic acid at 0.5:7:1.5:1 generating the best results. Additionally, pH optimization within the range of 5 to 9 demonstrates stability without necessitating the inclusion of a buffer solution. Notably, the blue variant exhibits superior responsiveness during concentration optimization. Characterization of the sensor reveals a response time of 3 minutes and minimal interference of 2.145% from other substances. The sensor exhibits a linearity range of 0.5-250 ppm, regression equation y = 8.603x + 21.124, an R-value of 0.994, and an exceedingly low p-value of 6.9924589548512 x 10-9. The sensor boasts a limit of detection (LOD) of 0.206 and a limit of quantification (LOQ) of 0.265, indicative of its precision. Further assessments reveal a percent relative standard deviation (% RSD) precision of 2.017% and a recovery rate of 96.14%. Conclusion: The sensor has exhibited stability for over one month under room temperature storage conditions. A comparison between the UV-Vis spectrophotometer and the sensor signifies no significant difference between the two methods.

STRATEGI KREATIF KAMPANYE PENGGUNAAN EARPHONE YANG AMAN BAGI KESEHATAN TELINGA Valentina, Anny; Yunita, Sherly; Bekti, Siti Nurannisaa Parama
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.776

As time evolves, it is easier to find children, young, and adults using earphones to do various things ranging from work to entertainment purposes. The habit of using earphones with a volume that is too loud or too long added with other daily noise and a person's lifestyle can certainly harm their hearing. Therefore, the risk of hearing loss that can arise due to unsafe use of earphones needs to be informed early on to young people. This is because hearing loss due to noise is irreversible, so prevention is the most effective way to protect hearing from the risks that may occur. The research objective was to describe the creative strategy design for the educational campaign using earphones. The campaign's creative strategy is using qualitative methods, observation, interviews, literature studies, and surveys. The target chosen for this campaign strategy is young people aged 18-22 years as the generation who use earphones in their everyday life most of the time. The result of this research is a creative strategy in designing a visual communication campaign using an educational approach with the concept of "your last song". This concept emphasizes the delivery of information that the habit of listening to songs using earphones needs to pay attention to safety and risk aspects.

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