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Membangun Citra Pemerintah melalui Media Sosial: Strategi Komunikasi Pemprov Lampung di Era Digital Nurika, Sierta Putri; Aiyanti, Nina Yudha; Utaridah, Nanda; Kartika, Tina; Putra, Purwanto
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4834

Abstract

The development of information and communication technology has encouraged local governments to utilize social media as a strategic tool for delivering information, building a positive image, and establishing two-way communication with the public. This study aims to analyze the digital communication strategies implemented by the Provincial Government of Lampung in shaping a responsive and transparent government image in the digital era. This research employs a descriptive qualitative method, with data collection techniques including direct observation of the official social media accounts of the Provincial Government of Lampung, in-depth interviews with three key informants from the social media management team at the Department of Communication, Informatics, and Statistics, as well as documentation of uploaded digital content. The findings show that the Lampung Provincial Government actively produces and distributes informative and educational content, including government agendas, regional policies, and local cultural promotion. The content is presented in engaging visual formats, such as infographics and short videos, tailored to reach younger audiences. During one month of observation, the Instagram account @lampungprovgoid recorded 209,406 impressions, 5,089 interactions, and an increase of 395 new followers. Strategy evaluation is conducted through media analytics tools, public sentiment analysis, and regular issue monitoring. Although the strategy has shown positive results, challenges such as the spread of hoaxes, negative comments, limited human resources, and the influence of social media algorithms remain obstacles. Overall, the digital communication strategy of the Lampung Provincial Government has proven effective in strengthening public trust and building a government image that is open, modern, and adaptive.
Menjelajahi Gaya Komunikasi Guru Sekolah Dasar dan Strategi Mereka dalam Mengatasi Hambatan Komunikasi di Kelas Bahasa Inggris Gardana, Aldika; Ashaf, Abdul Firman; Kartika, Tina; Aiyanti, Nina Yudha; Besar, Ibrahim
Limas PGMI Vol 6 No 2 (2025): Limas Pendidikan Guru Madrasah Ibtidaiyah
Publisher : Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/7v0m3782

Abstract

Teachers' communication styles are crucial in facilitating language acquisition among students. It is a fundamental component of the learning process that shapes students' overall success in acquiring a new language. This study aims at finding out communication styles the elementary school teachers utilize in English classes, and strategies the elementary school teachers use in overcoming communication barriers in English classes. This study employed a qualitative approach.  It used questionnaires and interviews to collect the data. To analyze the data gained from the questionnaires, the researcher used the rubric of the UFS Communication Style Questionnaire. The researcher used reflexive thematic analysis by Braun & Clarke to analyze the data gained through the interviews. The respondents in this research were all (five) English teachers at SDIT Izzuddin Palembang, South Sumatra. The findings show that 80% of English teachers are categorized as having considerate communication style in their English classes. Only 20% is categorized as having direct communication style in her English class, and no English teacher is categorized as having spirited and systematic communication styles. The strategies the teachers used for overcoming communication barriers are active clarification and repetition, speech and delivery modification, interactive confirmation and feedback, and engagement and motivational support.