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All Journal Journal of Artificial Intelligence and Digital Business Vifada Management and Digital Business
Suardana, I Gede Putu
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Library & Information Science

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The Evolution of Consumer Behavior in the Age of Information: An Analytical Review Suardana, I Gede Putu
Vifada Management and Digital Business Vol. 2 No. 1 (2025): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/7tbs5h50

Abstract

This analytical review investigates the evolution of consumer behavior in the digital age, aiming to explore the impact of technological advancements on market dynamics and consumer preferences. Employing a comprehensive literature review, the study examines key themes and findings in consumer behavior, mainly focusing on the influence of digital platforms, big data analytics, and emerging technologies. The research design synthesizes existing studies and empirical evidence, shedding light on the transformative role of augmented reality, mobile devices, and social media in reshaping consumer-brand interactions and purchasing behaviors. The findings highlight a significant paradigm shift in consumer preferences and decision-making processes, driven by increased access to information, personalized marketing approaches, and consumer empowerment. Ethical considerations surrounding targeted advertising, consumer surveillance, and online misinformation are also discussed, emphasizing the importance of transparency and regulatory compliance in fostering consumer trust and brand integrity. The implications of these findings extend to businesses seeking to navigate the complexities of the digital landscape, emphasizing the need for strategic adaptation, ethical conduct, and consumer-centric approaches in driving sustained success in the digital era.
Pengaruh Karakteristik Individu Dan Spiritual Leadership Terhadap Kinerja Karyawan Suardana, I Gede Putu; Melania, Melania; Asruni, Asruni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5502

Abstract

Persaingan global yang semakin kompetitif menuntut perusahaan untuk memiliki sumber daya manusia yang unggul dan berkinerja tinggi. Kinerja karyawan menjadi faktor kunci keberhasilan organisasi dan dipengaruhi oleh berbagai aspek, di antaranya karakteristik individu serta gaya kepemimpinan yang diterapkan, khususnya spiritual leadership. Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik individu dan spiritual leadership terhadap kinerja karyawan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei. Data diperoleh melalui penyebaran kuesioner kepada karyawan sebagai responden penelitian dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa karakteristik individu berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, spiritual leadership juga terbukti memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, kedua variabel tersebut memberikan pengaruh yang signifikan terhadap peningkatan kinerja karyawan. Temuan ini menunjukkan bahwa pengembangan karakteristik individu karyawan serta penerapan kepemimpinan berbasis nilai-nilai spiritual merupakan strategi penting dalam meningkatkan kinerja karyawan secara optimal. Penelitian ini diharapkan dapat memberikan kontribusi teoritis bagi pengembangan ilmu manajemen sumber daya manusia serta menjadi bahan pertimbangan praktis bagi pimpinan organisasi dalam merumuskan kebijakan pengelolaan sumber daya manusia yang efektif.
Co-Authors Asruni, Asruni Melania, Melania