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All Journal Jurnal Ilmu Komunikasi Nawadeepa: Jurnal Pengabdian Masyarakat
Anggun Anindya Sekarningrum
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Peningkatan Kompetensi Digital Marketing Siswa SMK Muhammadiyah Imogiri dalam Penerapan Teknik Copywriting dan Desain Konten Ferdiansyah, Pramudhita; Subektiningsih; Wulandari, Irma Rofni; Anggun Anindya Sekarningrum; Devi Wening Astari; Rini Indrayani
Nawadeepa: Jurnal Pengabdian Masyarakat Volume 2, No 4 (2023): December
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/nawadeepa.v2i4.256

Abstract

The mission of SMK Muhammadiyah Imogiri is to implement active, effective, and fun learning. SMK Muhammadiyah Imogiri organizes a "Basic Entrepreneurship and Digital Marketing Workshop" school program to improve student competence and foster an entrepreneurial spirit. The workshop material focuses on applying digital marketing techniques, namely content design and copywriting techniques. The workshop participants were 102 SMK Muhammadiyah Imogiri School students. The implementation of the workshop consists of several parts, namely starting with a pre-test, presentation of the material, practice, and ending with a post-test. Evaluation is carried out using a pre-test and post-test based on five aspects, namely the aspect of measuring students' views on the importance of content editing, the level of optimization of content editing using Canva, the importance of analysis and selecting hashtags according to published content, the application of copywriting techniques to create appropriate captions according to the content posted on Instagram, and when measuring students' level of competency or knowledge about digital marketing, there was an increase in knowledge transfer of 48.1%. Based on these aspects, the average increase in the five aspects was 28.24%, with 102 students participating in the training.
Rekonstruksi Citra Perusahaan Melalui Komunikasi TJSL: Studi Kasus Strategi Humasda PT KAI Daop 3 Cirebon Veranika Aulia Agatha; Anggun Anindya Sekarningrum
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6899

Abstract

Public Relations strategies play an important role in communicating corporate social responsibility as an effort to build a corporate image. This study adopts a constructivist paradigm using a qualitative approach with a case study method. Data were collected through in-depth interviews with the regional Public Relations unit and beneficiary communities, supported by documentation such as activity reports, press releases, and media publications. The findings indicate that the communication strategy was implemented in a structured manner through stages of research and planning, program implementation, communication publication, and evaluation. TJSL Communication was carried out through direct interaction with the community, mass media, and the company’s social media platforms. A humanistic and contextual communication approach enabled the TJSL program to be perceived not merely as the distribution of assistance, but as an expression of corporate care and social commitment. This approach contributed to the formation of a positive image of PT KAI Daop 3 Cirebon as a company that is socially responsible, transparent, and committed to sustainable social and environmental development.
Partisipasi Publik dan Konstruksi Citra: Strategi Community Relations Berbasis Komunitas Railfans di Tingkat Operasional Perkeretaapian Audeline Putri Pramesya; Anggun Anindya Sekarningrum
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.7179

Abstract

This study aims to analyze the community relations strategy implemented by the Public Relations unit of PT Kereta Api Indonesia (Persero) Daerah Operasi (Daop) 3 Cirebon in enhancing corporate image through the involvement of railfans communities. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews with internal stakeholders from the Public Relations unit of PT KAI Daop 3 Cirebon and representatives of railfans communities, including the Indonesian Railways Preservation Society (IRPS) Cirebon Region, Edan Sepur Cirebon Community, and Railfans Daop 3 Community (KRD3), supported by documentation of activities. The findings indicate that the community relations strategy is implemented in a structured and continuous manner, starting from community mapping and planning, collaborative program implementation, to evaluation. The activities include level crossing safety campaigns, sexual harassment prevention socialization in station areas and train services, involvement of railfans in Eid and Christmas–New Year transportation posts, passenger service support, environmental cleanliness programs at stations, and participation in the inauguration of railway facilities and infrastructure. The involvement of railfans communities as strategic partners strengthens message credibility, increases public participation, and contributes to the formation of a positive corporate image of PT KAI Daop 3 Cirebon as an open, responsif, and socially responsible public transportation company. This study implies that participatory and collaborative community relations strategies play a significant role in strengthening corporate image at the regional operational level.
Co-Authors Audeline Putri Pramesya Devi Wening Astari Ferdiansyah, Pramudhita Rini Indrayani Subektiningsih Subektiningsih Veranika Aulia Agatha Wulandari, Irma Rofni