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All Journal Jurnal Ilmu Komunikasi Nawadeepa: Jurnal Pengabdian Masyarakat
Anggun Anindya Sekarningrum
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Peningkatan Kompetensi Digital Marketing Siswa SMK Muhammadiyah Imogiri dalam Penerapan Teknik Copywriting dan Desain Konten Ferdiansyah, Pramudhita; Subektiningsih; Wulandari, Irma Rofni; Anggun Anindya Sekarningrum; Devi Wening Astari; Rini Indrayani
Nawadeepa: Jurnal Pengabdian Masyarakat Volume 2, No 4 (2023): December
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/nawadeepa.v2i4.256

Abstract

The mission of SMK Muhammadiyah Imogiri is to implement active, effective, and fun learning. SMK Muhammadiyah Imogiri organizes a "Basic Entrepreneurship and Digital Marketing Workshop" school program to improve student competence and foster an entrepreneurial spirit. The workshop material focuses on applying digital marketing techniques, namely content design and copywriting techniques. The workshop participants were 102 SMK Muhammadiyah Imogiri School students. The implementation of the workshop consists of several parts, namely starting with a pre-test, presentation of the material, practice, and ending with a post-test. Evaluation is carried out using a pre-test and post-test based on five aspects, namely the aspect of measuring students' views on the importance of content editing, the level of optimization of content editing using Canva, the importance of analysis and selecting hashtags according to published content, the application of copywriting techniques to create appropriate captions according to the content posted on Instagram, and when measuring students' level of competency or knowledge about digital marketing, there was an increase in knowledge transfer of 48.1%. Based on these aspects, the average increase in the five aspects was 28.24%, with 102 students participating in the training.
Pemanfaatan Akun Instagram @lost.in.jogja sebagai Media Promosi Wisata Cycling Tour di Yogyakarta Aqilah Farah Rizki Ramadhan; Anggun Anindya Sekarningrum
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7624

Abstract

This study aims to analyze the use of the Instagram account @lost.in.jogja as a promotional medium for cycling tour tourism in Yogyakarta within the context of experience-based tourism marketing. This research employs a qualitative descriptive approach, with data collected through in-depth interviews, observation, and documentation. Data analysis is conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, and is interpreted through the AISAS framework (Attention, Interest, Search, Action, Share) to map audience behavior in responding to digital promotional content. The findings indicate that Instagram is utilized in an integrated manner using aesthetic visual content, experience-based storytelling, and the optimization of platform features such as Reels, Stories, Highlights, and Direct messages. Visual content plays a role in attracting audience attention, while storytelling builds emotional engagement and interest. Instagram features facilitate information search and interaction, which encourage service usage decisions, while user experiences are redistributed through user-generated content that expands promotional reach organically. These findings confirm that Instagram functions as a communication ecosystem that integrates content, interaction, and user experience in supporting the effectiveness of experience-based tourism promotion.
Co-Authors Aqilah Farah Rizki Ramadhan Devi Wening Astari Ferdiansyah, Pramudhita Rini Indrayani Subektiningsih Subektiningsih Wulandari, Irma Rofni