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All Journal Building of Informatics, Technology and Science ADMIT : Jurnal Administrasi Terapan
Andriyanti, Reza
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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EFEKTIVITAS PENGGUNAAN INSTAGRAM DALAM MENGUKUR DAN MENINGKATKAN BRAND AWARNESS: STUDI PLATZ CAR WASH Andriyanti, Reza; Syukriah Mathory, Eljihad Akbari
ADMIT: Jurnal Administrasi Terapan Vol 3 No 1 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v3i1.3756

Abstract

Social media is a platform used to interact, build, share, and convey information to the general public. Currently, social media not only functions as a communication tool, but is also used for business purposes, including in promoting products and services. Instagram provides an opportunity for business owners to introduce their business identity and build interactions with customers more effectively. One thing that can build a brand is brand awareness. The car wash business is one of the business sectors that shows significant growth, along with the increasing number of motorized vehicles in various regions in Indonesia. Therefore, the purpose of this study is to analyze and develop optimal strategies in managing Instagram social media to increase Platz Car Wash Consumer Brand Awareness. The research method used in this study is a qualitative approach with a descriptive research type by collecting data through observation, interviews and documentation. The data sources used in this study are primary and secondary data. The results of this study are in the form of video content to prove the effectiveness in promotion and brand awareness. videos produced with an attractive visual strategy.
Pengembangan Sistem Kotak Amal Berbasis ESP32 Dan Sensor TCS3200 Untuk Monitoring Dan Analisis Donasi Real-Time Andriyanti, Reza; Arbansyah, Arbansyah; Sumadi, Muhammad Taufiq
Building of Informatics, Technology and Science (BITS) Vol 6 No 4 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i4.5898

Abstract

The development of a donation box system based on ESP32 and TCS3200 sensor aims to enhance the efficiency and transparency of donation management previously conducted manually. This system is designed to detect and classify banknote denominations, display donation status on an OLED LCD, and send notifications through a Telegram bot. Testing of the TCS3200 sensor revealed that the RGB value ranges for Indonesian Rupiah banknotes from Rp 1,000 to Rp 100,000 vary, with minimum and maximum values for each color component. For example, Rp 1,000 banknotes have a blue color range of 6-9, green 7-9, and red 7-9. The sensor can detect banknote denominations accurately despite some instability in readings influenced by lighting conditions and color interference. The OLED LCD successfully displays messages corresponding to system conditions, and notifications via the Telegram bot are received properly under stable network conditions. This system functions effectively, facilitating monitoring and enhancing transparency in donation management.
Co-Authors Arbansyah, Arbansyah Muhammad Taufiq Sumadi Syukriah Mathory, Eljihad Akbari