Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kewirausahaan dan Inovasi
Wiryawan, Balqis Srikandi
Unknown Affiliation
Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Lapan-Lapan Express: Innovating Traditional Lalapan into a Modern Fast-Food Concept Wiryawan, Balqis Srikandi; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.01

Abstract

This business-plan study was conducted in response to the need for designing business development strategies for Lalapan “Lapan-Lapan,” a culinary business focusing selling lalapan rice. This business operates in Malang City, one of the cities with the highest university student population, potential for running affordable culinary businesses, but it still strives to overcome challenges, supposedly caused by suboptimal product differentiation and operational designs. Therefore, this study proposes the establishment of “Lalapan Lapan-Lapan Express,” fast-food takeaway outlets offering Lalapan Bowl as the product differentiation, by which the business’ main challenges can be handled. Additionally, this study formulates and assesses the feasibility of the new concept in term of product, marketing, operation, organization and management, and finance. Through qualitative descriptive approach incorporating observations and document studies, this research finds that Lalapan “Lapan-Lapan” is feasible as it has the potential to grow rapidly with projected significant profit and low risks.
Co-Authors Handrito , Radityo Putro