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All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Indonesian Journal of Advocacy and Legal Services
Handrito , Radityo Putro
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Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PERIKLANAN DAN ATRIBUT PRODUK DALAM MENINGKATKAN BRAND AWARENESS PADA ONLINE SHOP DENIM DELUGE COMPANY Sutarso, Muhammad Fadhol Arofah; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.13

Abstract

Advertising and product attributes are useful for every company that wants to market its products and instill in consumers' minds that the company sells a product with unique product attributes, consumers unconsciously instill in their minds that a product is in the first thought when consumers are looking for a product. specific product category. This study aims to determine the effect of advertising and product attributes on brand awareness of Deluge Company's Instagram followers. The type of research used is quantitative with inferential descriptive analysis techniques. The method of data collection carried out in this study used a questionnaire measured by a Likert scale with a total of 160 respondents. Data analysis was carried out using multiple linear regression models to determine the effect of each variable on increasing brand awareness. The results of this study indicate that advertising variables and product attributes have a positive influence on increasing brand awareness. Based on this research, the implications that can be given are developing and introducing more detailed product attributes so as to increase awareness in the minds of consumers. And another implication is maximizing the ads on Deluge Company's social.
PENGARUH PEMASARAN MEDIA SOSIAL DAN PENJUALAN PRIBADI TERHADAP KESADARAN MEREK Mulya, Visakha; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.03

Abstract

The twentieth-century technological development has brought innovation in financial sector through the emergence of financial technology, colloquially referred to as fintech. One of the peer-to-peer lending companies in Indonesia is PT SimpleFi Teknologi Indonesia, or AwanTunai. According to Techinasia, fintech startups have grown rapidly during the last few years, but most consumers do not realize it. The objective of this quantitative explanatory research is to identify the partial effects of social media marketing and personal selling on brand awareness. From the population of Indonesian entrepreneurs who know about AwanTunai, 110 people were selected as the respondents through the use of purposive sampling. The data was harvested online via Google Forms and was analyzed using multiple linear regression in Statistical Product and Service Solution (SPSS) 24,0 for Windows. This study finds that social media marketing and personal selling positively and significantly influence the brand awareness. Therefore, the social media marketing and personal selling organized by AwanTunai have created brand awareness among entrepreneurs. However, the company needs to improve their consistency in posting content in social media, promote openness in its communication, and provide trainings for its sales representatives so that the awareness of entrepreneurs to AwanTunai increases.
Pengaruh Self Efficacy Terhadap Intention to Participate Dengan Social Influence Sebagai Variabel Moderasi Maghfira, Nisa; Handrito , Radityo Putro
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.11

Abstract

The purpose of this quantitative explanatory study is to identify the effects of self-efficacy on the intention to participate in cosplay events in Malang City with social influence as the moderating variable. Using non-probability sampling method and purposive sampling technique, 156 people with the minimum age of seventeen years who live in Malang City and know about cosplay events in Malang City were selected as the respondents, regardless their participation in the events. This research uses validity test, reliability test, and classical assumption test that were performed in the Statistical Package for the Social Sciences (SPSS). The results of the multiple linear regression and moderated regression analysis indicate that self-efficacy (X) and social influence (Z) partially have positive and significant effects on the intention to participate in the cosplay events in Malang City. Further, social influence (Z) is not significant in enhancing the positive effect of self-efficacy on the intention to participate in cosplay events in Malang City.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Self Efficacy terhadap Intention to Participate dengan Social Influence sebagai variabel moderasi pada Event Cosplay di Kota Malang. Jenis penelitian ini adalah explanatory research dengan metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 156 responden, Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Kriteria responden yang dibutuhkan dalam penelitian ini adalah berusia minimal 17 tahun, berdomisili di Kota Malang, mengetahui tentang apa itu Event Cosplay di Kota Malang beserta kegiatannya, dan yang sudah pernah maupun belum pernah mengikuti Event Cosplay. Penelitian ini menggunakan Statistical Package for the Social Sciences (SPSS) untuk melakukan uji validitas, uji reliabilitas dan uji asumsi klasik. Teknik analisis data menggunakan uji regresi linier sederhana dan moderated regression analysis. Berdasarkan hasil pengujian hipotesis diperoleh data variabel Self Efficacy (X) dan Social Influence (Z) berpengaruh positif dan signifikan secara parsial terhadap Intention to Participate pada Event Cosplay di Kota Malang. Namun, Social Influence (Z) tidak signifikan dalam memperkuat pengaruh positif Self Efficacy terhadap Intention to Participate pada Event Cosplay di Kota Malang.
Food Estate Development: Political-Economic and Legal Perspectives Hidayaturrahman, Mohammad; Handrito , Radityo Putro; Putu Sugiantiningsih, Anak Agung; Ubaid, Ahmad Hasan; Haris, Rillia Aisyah; Suprianto, Suprianto
Indonesian Journal of Advocacy and Legal Services Vol. 7 No. 2 (2025): Contemporary Issues on Advocacy and Legal Services
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijals.v7i2.31423

Abstract

The Indonesian Government is trying to overcome the threat of a food crisis, one of which is through a food estate program. This study was conducted to answer the political-economic and legal perspectives of food estate development in Kalimantan. Researchers collected data by visiting three food estate locations in the Gunung Mas, Pulang Pisau, and Kapuas Regencies. In the field, researchers conducted observations, in-depth interviews, and focus-group discussions with many informants. After the data were collected, researchers conducted multidisciplinary analyses and studies. The results of this study showed that the Government's plan to increase food production through food estates in Central Kalimantan was not achieved. The Government's economic and political goals violate applicable laws. In this context, the law follows the wishes of political actors and economic interests. Food estates positively impact infrastructure development at food estate locations, especially in the Kapuas and Pulang Pisau Regencies. This has a positive impact on the economy. However, residents did not feel these benefits at the food estate location in the Gunung Mas Regency. The development of a food estate in Gunung Mas violates the law. Land clearing by cutting down trees in a 600-hectare forest can violate the Forestry and Forest Protection Laws. To avoid any legal violations, a breakthrough is needed in the form of a Government Regulation in place of Law (Peraturan Pemerintah Pengganti Undang-Undang/ PERPUU). This program cannot be implemented without a legal framework, such as a law that regulates the entire process from upstream to downstream. Therefore, food estates are being developed throughout rural areas in Indonesia.
Lapan-Lapan Express: Innovating Traditional Lalapan into a Modern Fast-Food Concept Wiryawan, Balqis Srikandi; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.01

Abstract

This business-plan study was conducted in response to the need for designing business development strategies for Lalapan “Lapan-Lapan,” a culinary business focusing selling lalapan rice. This business operates in Malang City, one of the cities with the highest university student population, potential for running affordable culinary businesses, but it still strives to overcome challenges, supposedly caused by suboptimal product differentiation and operational designs. Therefore, this study proposes the establishment of “Lalapan Lapan-Lapan Express,” fast-food takeaway outlets offering Lalapan Bowl as the product differentiation, by which the business’ main challenges can be handled. Additionally, this study formulates and assesses the feasibility of the new concept in term of product, marketing, operation, organization and management, and finance. Through qualitative descriptive approach incorporating observations and document studies, this research finds that Lalapan “Lapan-Lapan” is feasible as it has the potential to grow rapidly with projected significant profit and low risks.
Co-Authors Chatarina Umbul Wahyuni Maghfira, Nisa Mohammad Hidayaturrahman Mulya, Visakha Rillia Aisyah Haris Sugiantiningsih, Anak Agung Putu Sutarso, Muhammad Fadhol Arofah Ubaid, Ahmad Hasan Wiryawan, Balqis Srikandi