<![CDATA[This business-plan study was conducted in response to the need for designing business development strategies for Lalapan “Lapan-Lapan,” a culinary business focusing selling lalapan rice. This business operates in Malang City, one of the cities with the highest university student population, potential for running affordable culinary businesses, but it still strives to overcome challenges, supposedly caused by suboptimal product differentiation and operational designs. Therefore, this study proposes the establishment of “Lalapan Lapan-Lapan Express,” fast-food takeaway outlets offering Lalapan Bowl as the product differentiation, by which the business’ main challenges can be handled. Additionally, this study formulates and assesses the feasibility of the new concept in term of product, marketing, operation, organization and management, and finance. Through qualitative descriptive approach incorporating observations and document studies, this research finds that Lalapan “Lapan-Lapan” is feasible as it has the potential to grow rapidly with projected significant profit and low risks.]]>
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