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All Journal Dharma Jnana Journal Of Management, Economics, And Accounting Research
Novriansyah Harahap, Takdir
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Optimalisasi Peran Generasi Muda Dalam Ekonomi Kreatif Melalui Workshop Desain Grafis Dan Media Sosial Di Kota Padangsidimpuan Hardana, Ali; Simamora, Chanra; Budiman Ritonga, Hasir; Novriansyah Harahap, Takdir
Jurnal Dharma Jnana Vol. 5 No. 2 (2025): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Perkembangan ekonomi kreatif menjadi salah satu motor penggerak pertumbuhan ekonomi lokal, khususnya di kalangan generasi muda. Di Kota Padangsidimpuan, potensi ini belum dimanfaatkan secara optimal karena keterbatasan keterampilan dalam bidang desain grafis dan pemanfaatan media sosial. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas generasi muda melalui pelatihan desain grafis dasar dan strategi promosi digital. Metode pelaksanaan meliputi sosialisasi, pelatihan teknis, dan pendampingan langsung selama tiga hari yang diikuti oleh 30 peserta dari kalangan pelajar dan mahasiswa. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta dalam menggunakan aplikasi desain (Canva dan Adobe Illustrator) serta membuat konten promosi di media sosial seperti Instagram dan TikTok. Selain itu, peserta menunjukkan antusiasme tinggi dan kesiapan untuk menerapkan keterampilan tersebut dalam usaha kreatif masing-masing. Kegiatan ini membuktikan bahwa pemberdayaan berbasis pelatihan digital dapat menjadi strategi efektif dalam mengoptimalkan peran generasi muda di sektor ekonomi kreatif daerah.
Peran Kewirausahaan Digital dalam Pengembangan UMKM di Padang Lawas Utara Hardana, Ali; Efendi Siregar, Sulaiman; Novriansyah Harahap, Takdir
Journal of Management, Economics, and Accounting Research Vol. 1 No. 2 (2026): March 2026
Publisher : CV. Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/jomear.v1i2.45

Abstract

This study aims to analyze the role of digital entrepreneurship in the development of Micro, Small, and Medium Enterprises (MSMEs) in Padang Lawas Utara Regency. The advancement of information and communication technology has created new opportunities for MSMEs to enhance their competitiveness through the utilization of digital platforms. This research employs a qualitative approach, with data collected through interviews, observations, and documentation involving MSME actors. The results indicate that digital entrepreneurship plays a significant role in expanding market access, improving operational efficiency, and strengthening the branding of local products. However, several challenges remain, including limited digital literacy, uneven technological infrastructure, and a lack of training and mentoring support. Therefore, collaboration among the government, business actors, and other stakeholders is necessary to improve the digital capacity of MSMEs. By optimizing digital entrepreneurship, MSMEs in Padang Lawas Utara are expected to grow sustainably and contribute to regional economic development.
Co-Authors Ali Hardana Ritonga, Hasir Budiman Simamora, Chanra Sulaiman Efendi Siregar