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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Fazila, Nur
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Economics, Econometrics & Finance Other

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PEMANFAATAN DIGITAL MARKETING DALAM MANAJEMEN PEMASARAN PADA UMKM DESA LANCANG KUNING Navratinalova, Caryna; Fazila, Nur; Ayunanda, Karenina; Kurniasih, Retno; Tewawo, Riski Setiawan
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

In the digital age, businesses must adopt digital marketing trends to increase targets and sales. Digital marketing, which is becoming a tremendous business phenomenon on the internet, allows companies to introduce and promote products more effectively. In Lancang Kuning Village, the community service mechanism for digital marketing involves planning, training, and evaluation. MSME participants, divided by business field, collaborate in planning training programs. During the activity, they understand how to promote products through digital media. The final evaluation provides feedback to MSME players about products and marketing strategies, including direct interaction with users through social media. It not only provides insight into the acceptance of the product, but also allows an assessment of the benefits and disadvantages of the product or marketing strategy that has been adopted
PERAN INTERACTIVE FLAT PANEL (IFP) DALAM MENINGKATKAN MOTIVASI BELAJAR PESERTA DIDIK TINGKAT SEKOLAH DASAR Fazila, Nur; Ostari Fayane; Adrias; Nur Azmi Alwi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48680

Abstract

Technological developments have shifted the learning paradigm in elementary schools; however, low student learning motivation remains a primary issue due to the dominance of monotonous lecturing methods. This study aims to determine the role of Interactive Flat Panels (IFP) in increasing student learning motivation in Science and Social Studies (IPAS) learning at SD Negeri 10 Sungai Nibuang. The method used is a qualitative case study approach with informants selected through purposive sampling, specifically the 4th-grade teacher and several students. Data were collected through classroom observations, semi-structured interviews, and documentation, then analyzed to identify patterns related to student motivation in the classroom. The results indicate that the use of IFP is able to increase student learning motivation through the presentation of engaging visual materials, interactive touch-screen activities, and direct student involvement that makes learning more enjoyable and easier to understand. This study confirms that the IFP functions not only as a technological device but also as a pedagogical medium that supports active learning and social interaction between teachers and students in the classroom. The findings of this research encourage schools to continue integrating interactive digital media and provide adequate training for teachers to optimize the utilization of IFP.
Co-Authors Adrias Ayunanda, Karenina Kurniasih, Retno Navratinalova, Caryna Nur Azmi Alwi Ostari Fayane Tewawo, Riski Setiawan