Claim Missing Document
Check
Articles

Found 2 Documents
Search

Pemberdayaan Masyarakat Melalui Pelatihan Pengolahan Limbah Batang Pisang Menjadi Kripik Burlok Crispy Sari, Rasidah Wahyuni; Meiresa, Melda; Putri, Anggi Maharani Syah; Natasia, Dita; Saputra, Hendrik; Raihan, Muhammad Fahri; Saputra, Andre; Makmur, Najwa Aulia; Putra, Reyhan Ananda; Debiyanti, Risma
Abdimas Mandalika Vol 5, No 1 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i1.35336

Abstract

Abstract: This community service program aimed to empower the residents of Tatae Village, Duampanua District, Pinrang Regency, by training them to process banana stem waste into an economic food product called Burlok Crispy. The method employed a participatory approach involving lecturers, students, and community partners. The activities included socialization on agricultural waste management, demonstration of processing techniques, hands-on practice, and evaluation discussions on business opportunities. Monitoring was conducted through observation, questionnaires, and simple interviews to assess improvements in knowledge, skills, and motivation. The results indicated significant progress: participants’ knowledge on waste utilization increased from 35% to 85%, technical skills from 20% to 80%, and interest in entrepreneurship from 25% to 60%. Participants also recognized the product as simple, affordable, and marketable within the local community. This program not only enhanced the community’s capacity in local food diversification but also provided valuable experiential learning for students in line with the Merdeka Belajar Kampus Merdeka concept.Abstrak Kegiatan pengabdian ini bertujuan memberdayakan masyarakat Kelurahan Tatae, Kecamatan Duampanua, Kabupaten Pinrang, melalui pelatihan pengolahan limbah batang pisang menjadi produk pangan bernilai ekonomis berupa keripik Burlok Crispy. Metode pelaksanaan menggunakan pendekatan partisipatif, melibatkan dosen, mahasiswa, dan mitra masyarakat. Tahapan kegiatan meliputi sosialisasi pentingnya pemanfaatan limbah, demonstrasi teknik pengolahan, praktik langsung oleh peserta, serta diskusi evaluasi peluang usaha. Monitoring dilakukan melalui observasi, angket, dan wawancara sederhana untuk menilai peningkatan pengetahuan, keterampilan, dan minat masyarakat. Hasil kegiatan menunjukkan peningkatan signifikan: pengetahuan peserta tentang pemanfaatan limbah naik dari 35% menjadi 85%, keterampilan teknis dari 20% menjadi 80%, serta minat usaha dari 25% menjadi 60%. Peserta juga menilai produk keripik sederhana, mudah dibuat, dan berpotensi dipasarkan secara lokal. Program ini tidak hanya meningkatkan kapasitas masyarakat dalam diversifikasi pangan berbasis potensi lokal, tetapi juga memberi pengalaman nyata bagi mahasiswa dalam pembelajaran berbasis masyarakat
ANALISIS RISIKO KEUANGAN DI ERA DIGITAL PADA USAHA SALAK DI PINRANG (STUDI KASUS PADA SURYA SALAK MAJENE): ANALISIS RISIKO KEUANGAN DI ERA DIGITAL PADA USAHA SALAK DI PINRANG (STUDI KASUS PADA SURYA SALAK MAJENE) Natasia, Dita; Ismi Salsa Difa , Siti; Asmiranda , Chici; Intan , Nur
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 2 No. 1 (2026): Special Volume for International Collaboration ASEAN Countries
Publisher : LP2M IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56858/jmpkn.v2i1.860

Abstract

This study aims to develop a contextual digital marketing model for MSMEs in the city of Medan by emphasizing the integration of digital technology and local cultural values. Employing a qualitative case study approach, the research involved ten MSME actors in the culinary sector through semi-structured interviews, participatory observation, and digital documentation analysis. Thematic analysis revealed four main themes: digitalization as a space for small business existence, honesty and locality as marketing identity, self-taught creativity as a key resource, and limited digital literacy. The findings indicate that culture-based strategies and social interaction can enhance digital trust and the competitiveness of MSMEs. Theoretically, this study strengthens the application of the Resource-Based View (RBV) and Customer Relationship Management (CRM) within a local context, while also providing a policy foundation for strengthening culture-based digital ecosystems.