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All Journal Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Jonni Hamonangan Silaen
Politeknik Negeri Medan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Public Health Social Sciences

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Peningkatan Kompetensi Penelitian Tindakakan Kelas Untuk Guru-Guru Yayasan Pendidikan Bersama Kecamatan Berastagi Ginting, Hartono; Silaen, Jonni Hamonangan; Laoli, Yulifati; Ginting, Jasa
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v5i2.2200

Abstract

In their profession as teachers, teachers do not just teach in class or provide extracurricular activities outside the classroom. More than that, teachers are also expected to be able to produce written work or research to support their professionalism actively. The number of teachers at Masehi Berastagi Private High School has 64 teachers with bachelor's level education and a total of 568 students. Based on information, teachers' lack of interest in conducting classroom action research or scientific work is due to the reasonably heavy teaching workload, a lack of motivation to carry out research, and a lack of knowledge to process research data using computers, especially using MS Excel and SPSS software. To overcome the problems faced by the teachers mentioned above, we provide training on how to create scientific work and how to process research data using Microsoft Excel and SPSS software. With direct practical training materials and methods in the computer laboratory, teachers who take part in the training can gain knowledge and skills that will be used to process research data so that it can motivate teachers to carry out research to create scientific work, which in turn will improve the quality of education. and teacher welfare. Implementation of service activities on Saturday, September 7, 2024, with 24 teachers participating. The average pretest score was 71.46, with a standard deviation of 4.54, and the average post-test score was 84.17, with a standard deviation of 4.34. This shows that there was an increase in knowledge after implementing this training activity. Namely, the average increased by 12 .71 value; in terms of standard deviation, it has also decreased so that it can be said that the differences in participants' knowledge are more evenly distributed so that increasing knowledge can motivate for teachers to carry out research to create scientific work which in turn will improve the quality of education and teacher welfare.
Implementasi Digital Marketing dalam Meningkatkan Daya Saing UMKM Keripik Permata di Kisaran Timur Jonni Hamonangan Silaen; Benhur Pakpahan; Rehulina Bangun; Supaino Supaino; Sabarita Tarigan
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 3 No. 4 (2025): Oktober: Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v3i4.1149

Abstract

A digital marketing mentoring program is an effective strategy for increasing the competitiveness of micro, small, and medium enterprises (MSMEs) in the digital economy era. The objective of this community service activity is to strengthen the marketing of the Permata Chips MSME through the utilization of social media, creative content production, and optimization of consistently scheduled online promotions. The methods used in implementing this program include training, direct mentoring, and content implementation to support online promotional activities. Results show a significant increase in promotional reach, more active customer interaction, improved brand perception, and increased transactions and repeat purchases. The implementation of digital marketing also provides benefits in the form of broader market expansion across regions and efficiency in the product offering process. This program is expected to become a model of capacity-based mentoring that can be replicated by other MSMEs, with implications for strengthening marketing accountability and the future sustainability of MSME businesses.
Co-Authors Benhur Pakpahan Darmawati Simanjuntak Ginting, Hartono Ginting, Jasa Heddy Laoli, Yulifati Martolop Sinambela Rehulina Bangun SABARITA TARIGAN Situngkir, Anggiat Supaino Supaino