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All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Hersindu, Aloysius Ardeyno Wilsananda
Unknown Affiliation
Decision Sciences, Operations Research & Management

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The Effects of Promotion, Trust, Perceived Usefulness, And Perceived Ease of Use on Intention to Use Hersindu, Aloysius Ardeyno Wilsananda; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.12

Abstract

Intention to use is a person’s willingness to utilize a product. In the context of technology, there are various factors that influence users to adopt an innovation. The objective of this research is to identify and analyze the effects of promotion, trust, perceived usefulness, and perceived ease of use on people’s intention to use ShopeePay. This quantitative explanatory research assesses the causal relationship between its independent and dependent variables. Using non-probability sampling methos and purposive sampling technique, 200 people with the minimum age of 17 years who live in Malang City and who have not used ShopeePay were selected as the respondents. the data analysis was performed using multiple linear regression in IBM SPSS 27.0, supported by instrument test, classical assumption test, and hypothesis testing. This stud finds that promotion, trust, and perceived ease of use have positive and significant effects on the intention to use and that perceived usefulness does not influence the intention to use.
Co-Authors Astrid Puspaningrum