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Kamilah, Muthi'ah
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Decision Sciences, Operations Research & Management

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Pengaruh Perceived Value, Customer Satisfaction, Dan In-Shop Emotions Terhadap Repurchase Intention Kamilah, Muthi'ah; Nugroho, Dian Ari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.11

Abstract

This research aims to identify the influence of perceived value, customer satisfaction, and in-shop emotions on the intention of ZAMA Homewear customers to repurchase Malang-style embroidered fashion products. The influence to be assessed is the influence of the independent variable, i.e., perceived value, customer satisfaction, and in-shop emotions, on the dependent variable, which is repurchase intention. This explanatory research elucidates the relationship of variables and the other or the influence of variables on the other. Using non-probability sampling method and purposive sampling technique, 140 people with the minimum age of 18 years and who had shopped directly at ZAMA Homewear boutique at least once were selected as the respondents. The data was collected via Google Forms. Here the classical assumption test, multiple regression analysis, and hypothesis testing were performed in SPSS 24. This study finds that perceived value, customer satisfaction, as well as in-shop emotions, are able to increase repurchase intention. The greater the perceived value, customer satisfaction, and the in-shop emotions, the greater the customer repurchase intention in the future.
Co-Authors Nugroho, Dian Ari