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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Novita Yanti Sari Aritonang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Peran Strategi Bisnis dalam Meningkatkan Revenue: (Studi Kasus Pedagang Bakso Kojek di Kota Medan) Cindy Amellia Putri; Aurick Mathias Danarya Purba; Luna Maya Sitepu; Novita Yanti Sari Aritonang; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.879

Abstract

This study aims to analyze the role of business strategies in increasing revenue for micro, small, and medium enterprises (MSMEs), using the case study of Bakso Kojek vendors in Medan City. The background of the research is based on the increasingly intense competition in the culinary business, which requires effective business strategies to maintain existence while driving revenue growth. The research method used is a qualitative approach with data collection techniques through direct observation, semi-structured interviews, and documentation. The results of the study show that the business strategies implemented by Bakso Kojek vendors include consistently maintaining product quality, providing friendly service, selecting strategic business locations, and creative promotion through social media. These strategies have proven effective in attracting new customers, retaining existing customers, and sustainably increasing revenue. It can be concluded that the success of Bakso Kojek vendors in Medan City is largely attributed to their ability to adapt to market demands and competition by implementing strategic business decisions. The study suggests that other MSMEs in similar industries may benefit from adopting these strategies to enhance their revenue growth and business sustainability.
Analisis Determinan Keputusan Pembelian Konsumen dalam Konteks Pemasaran Digital Akhlan Naufan Asri; Hannes Inmanuel Sinaga; Johan Paulo Negos S; Novita Yanti Sari Aritonang; Veri Sangap Tua Pasaribu; Hasyim
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.44789

Abstract

This study aims to analyze the determinants of consumer purchasing decisions in the context of digital marketing. The rapid development of digital technology has influenced changes in consumer behavior, particularly in accessing information and making purchasing decisions. This research uses a quantitative approach with an associative method, involving 101 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression techniques. The results show that digital marketing, consumer trust, information quality, and online promotion simultaneously have a significant effect on purchasing decisions. Partially, each variable also has a positive and significant effect. These findings indicate that effective digital marketing strategies, supported by consumer trust, high-quality information, and attractive promotional activities, can increase consumer purchasing decisions.
Co-Authors Akhlan Naufan Asri Aurick Mathias Danarya Purba Cindy Amellia Putri Dionisius Sihombing Fadli Agus Triansyah Hannes Inmanuel Sinaga Hasyim Johan Paulo Negos S Luna Maya Sitepu Veri Sangap Tua Pasaribu