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Ira Mutianing Sari
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Persepsi Maskulinitas Terhadap Loyalitas Merek Rokok Surya di Kota Kudus Zuyyin Choiriyyatun Felasuf; Ira Mutianing Sari; Ruth Natalia Susanti
Jurnal Pustaka Cendekia Pendidikan Vol. 3 No. 2 (2025): Jurnal Pustaka Cendekia Pendidikan, Volume 3 Nomor 2, September-Desember 2025
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/jpcp.v3i2.193

Abstract

This study aims to determine the role of perceived masculinity in shaping loyalty to the Surya cigarette brand among men aged 20–30 in Kudus City. A descriptive quantitative approach was used, with 20 respondents, active Surya cigarette users who had smoked for at least three years, participating. Data collection was conducted using a five-point Likert scale questionnaire measuring two main variables: perceived masculinity and brand loyalty. The analysis showed an average score of 4.045 for perceived masculinity and 4.24 for brand loyalty. These findings suggest that the masculine image associated with the Surya brand plays a significant role in shaping emotional attachment and consumer loyalty. Theoretically, the results support the view of modern consumer psychology, which states that consumption behavior is driven not only by functional needs but also by social and symbolic meanings that shape self-identity. Thus, loyalty to the Surya brand is a form of symbolic consumption that reflects masculine values ​​and the need for social recognition among young men in Kudus.
Self-Confidence Perempuan yang Memilih Menjadi Pihak Ketiga dalam Hubungan Asmara Ira Mutianing Sari; Zuyyin Choiriyyatun Felasuf; Mochamad Widjanarko
Jurnal Pustaka Cendekia Pendidikan Vol. 3 No. 2 (2025): Jurnal Pustaka Cendekia Pendidikan, Volume 3 Nomor 2, September-Desember 2025
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/jpcp.v3i2.206

Abstract

This study aims to explore self-confidence among women who choose to become a third party in romantic relationships. Self-confidence is understood as an individual’s belief in their abilities and self-worth, which is reflected in cognitive, affective, and behavioral aspects. This study employed a qualitative approach using in-depth interviews and observation with female informants involved as third parties in romantic relationships. The findings indicate that self-confidence is reflected in positive self-perceptions, a belief in one’s value within the relationship, and the courage to express feelings and make decisions despite social risks. From an affective perspective, the informants experienced feelings of being valued, desired, and having a meaningful role in their partner’s life. Meanwhile, the behavioral aspect was demonstrated through the informants’ consistency in maintaining the relationship and their willingness to face the social consequences associated with being a third party. This study concludes that self-confidence is shaped not only by internal factors but also by interpersonal relationship dynamics and the fulfillment of emotional needs, providing a more comprehensive understanding of the psychological dynamics of women in complex romantic relationships.
Co-Authors Mochamad Widjanarko Ruth Natalia Susanti Zuyyin Choiriyyatun Felasuf