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All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan EDUMULYA: Jurnal Pendidikan Agama Islam
Abidzar Al Ghifari
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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STRATEGI PEMASARAN PRODUK BATIK SS DALAM MENINGKATKAN DAYA SAING DI ERA GLOBALISASI Rahma Nafalina Azzahra; Siti Anisa Almaulani; Lulu ‘Aabidah; Trinindita Nayla Nabila; Abidzar Al Ghifari; Ferida Rahmawati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7t889c42

Abstract

The Indonesian batik industry must adapt to the demands of globalization and digitalization in order to remain competitive. This study aims to explore the marketing strategies used by Batik SS Pekalongan UMKM in facing these challenges. To study this, a qualitative method with a descriptive approach was applied. Data were collected through in-depth interviews, direct observation, and document analysis from primary and secondary sources. The analysis was carried out by reducing the data, presenting the data, and drawing conclusions. The findings reveal that Batik SS implements flexible marketing strategies, combining traditional methods with digital technology. Product differentiation through glocalization, which integrates Pekalongan motifs with Balinese cultural elements such as barong shirts and daster dresses with “Bali” written on them, is a major strength in attracting tourists. In their traditional strategy, they use direct relational marketing and location-based marketing in Bali's tourist destinations. Since 2024, digital marketing through social media such as Facebook and TikTok, as well as e-commerce platforms such as Shopee Live, has proven to increase online sales, which are higher than offline sales. Despite facing challenges such as price competition in the digital world and the need for content consistency, Batik SS continues to leverage local culture-based innovations and its ability to adapt to modern marketing channels as a basis for improving competitiveness and maintaining business sustainability in the global era.
HUBUNGAN ANTARA STATUS SOSIAL EKONOMI ORANG TUA DENGAN PRESTASI PESERTA DIDIK Abidzar Al Ghifari; Nur Khasanah
J-PAI NIDA EL-ADABI: Jurnal Pendidikan Agama Islam Vol 3 No 2 (2025): Desember 2025
Publisher : LPPM Institut Nida El-Adabi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59166/edumulya.v3i2.395

Abstract

This study aims to analyze the relationship between parents’ socioeconomic status and students’ academic achievement through a library research approach. Parents’ socioeconomic status in this study includes educational level, occupation, and income, which indirectly influence learning opportunities, access to educational resources, and the quality of educational support received by students. The research method was conducted by reviewing and synthesizing various relevant literature sources, including academic books, national and international journal articles, and previous research findings related to the topic. The results of the literature analysis indicate that students from families with higher socioeconomic status tend to achieve better academic performance due to the availability of adequate learning facilities, a supportive academic environment, and positive emotional and academic support from parents. However, the findings also reveal that socioeconomic status is not the sole determinant of academic achievement. Non-economic factors such as students’ intrinsic learning motivation, teacher support, school quality, and a positive social environment play a significant role in enabling students from lower socioeconomic backgrounds to attain high academic performance. Therefore, it can be concluded that parents’ socioeconomic status has an influence on students’ academic achievement, but this influence is not deterministic. This study recommends that educational policies should focus on equalizing learning opportunities through scholarship programs, improving teacher competence, and strengthening collaboration among schools, families, and communities to support students’ academic success.
Co-Authors Ferida Rahmawati Lulu ‘Aabidah Nur Khasanah Rahma Nafalina Azzahra Siti Anisa Almaulani Trinindita Nayla Nabila