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All Journal Alkasb: Journal of Islamic Economics HARAMAIN : Jurnal Manajemen Bisnis IZZI: Jurnal Ekonomi Islam
Wilda Tul Uluf
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Umrah Worship Service Strategy Management at PT Darul Arqam Travel Tour Kraksaan Probolinggo Layli Rohmatillah; Wilda Tul Uluf
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

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Abstract

The success of strategic management in Umrah travel services is closely related to a company's ability to implement effective service management strategies that enhance pilgrim satisfaction. High-quality service is essential in the Umrah travel industry because it directly influences customer trust, loyalty, and overall satisfaction. This study aims to analyze the service management strategy implemented by PT. Darul Arqam in improving the satisfaction of Umrah pilgrims. The research employs a qualitative descriptive approach to obtain an in-depth understanding of the company’s service practices. Data were collected through direct interviews with company directors, field observations, and documentation studies as secondary data sources. The collected data were then analyzed using a SWOT analysis framework to identify the strengths, weaknesses, opportunities, and threats of the service strategy. The results indicate that the service management strategy implemented by PT. Darul Arqam has been adequately applied and contributes positively to improving pilgrim satisfaction. The company’s service strategy includes recruiting competent, friendly, and responsive employees; providing employee support, evaluation, and incentives; offering guidance and personal attention to Umrah pilgrims; conducting employee training programs; and delivering service information through various communication media. These strategies help strengthen service quality and improve the overall pilgrimage experience. The study concludes that effective service management supported by qualified human resources and clear communication plays an important role in enhancing the satisfaction of Umrah pilgrims.
ANALISIS KESEJAHTERAAN EKONOMI PETANI PADI MELALUI PERTANIAN ORGANIK DI DESA LOMBOK KULON WONOSARI BONDOWOSO Wilda Tul Uluf
IZZI: Jurnal Ekonomi Islam Vol. 4 No. 2 (2024): IZZI: Jurnal Ekonomi Islam
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

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Organic farming is an effort to reduce farmers' dependency on chemical fertilizers. Besides the distribution scarcity, chemical fertilizers have been proven to decrease soil fertility, which in turn affects the decline in rice yields. This research aims to determine the improvement in the economic welfare of rice farmers through organic farming and the impact of organic rice farming on the community in Lombok Kulon Village, Wonosari District, Bondowoso Regency. The method used in this research is a qualitative method with a phenomenological approach. Data collection techniques include observation, interviews, and documentation. The data analysis techniques used involve data reduction, data presentation, and drawing conclusions. The results of the research show an improvement in the welfare of rice farmers through organic farming, a positive impact on agricultural land that uses organic farming, and the development of organic tourism villages that have a positive impact on the community.
Comparison of the influence of influencer marketing and affiliate marketing on digital consumer purchasing decisions Wilda Tul Uluf; Abdullah Yaqin; Zainur Ridho; Mohammad Muzaki; Mokhamad Yaurizqika Hadi
Alkasb: Journal of Islamic Economics Vol. 4 No. 2 (2025)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v4i2.641

Abstract

This research conducts a comparative analysis of how influencer marketing and affiliate marketing impact digital consumer purchasing behavior in today's social media-dominated landscape. As digital technologies advance and social media usage grows exponentially, businesses are increasingly adopting these platform-based marketing approaches to engage target audiences. Employing qualitative methodology through systematic literature review (SLR), the study examines secondary data from academic publications and relevant sources. Findings reveal that influencer marketing demonstrates greater effectiveness in establishing consumer trust and emotional connections, leveraging influencers' perceived credibility and personal rapport with their audience. Conversely, affiliate marketing proves more efficient in driving direct conversions while maintaining cost-effectiveness through its incentive-based structure. Each approach offers distinct advantages that can be strategically deployed based on specific market segments and product characteristics. The study emphasizes the need for flexible, integrated digital marketing strategies, proposing synergistic implementation of both methods. These insights equip businesses with valuable guidance for formulating marketing policies that harness the complementary strengths of both strategies to enhance competitiveness in the global digital marketplace.
Co-Authors Abdullah Yaqin Layli Rohmatillah Mohammad Muzaki Mokhamad Yaurizqika Hadi Zainur Ridho