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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Multidisiplin Sahombu
Gultom, Petra Aprianti
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Role of Innovation in Improving the Competitiveness of UMKM in the Digital Era Gultom, Petra Aprianti; Sitanggang, Lestari Pratiwi; Sinurat, Indriyani; Trisanti, Ayu; Br. Tarigan, Miska Irani
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

The purpose of this literature review is to comprehensively examine how innovation plays a role in increasing the competitiveness of Micro, Small, and Medium Enterprises (UMKM) in the current digital era. This study uses a qualitative research method with a literature review approach to various relevant previous research results for the 2020–2025 period. The literature sources used include scientific journals discussing product innovation, service innovation, digitalization, and digital marketing strategies applied to UMKM. The results show that innovation is a key component that helps UMKM become more competitive by creating innovative products, improving the quality of technology-based services, and implementing effective digital marketing strategies. These three aspects of innovation have been proven to strengthen the position of UMKM in facing changes and increasingly competitive global business.
Pentingnya Rekrutmen Dan Pelatihan Pada Peningkatan Kinerja Karyawan Gultom, Petra Aprianti; Sitompul, Pandapotan
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 08 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i08.1721

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana rekrutmen dan pelatihan berkontribusi pada peningkatan kinerja karyawan. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui berbagai sumber, seperti jurnal, literatur recview, buku dan penelitian terdahulu yang mendukung dasar teoritis penelitian. Rekrutmen dan pelatihan merupakan dua faktor kunci dalam pengelolaan sumber daya manusia yang berkontribusi terhadap peningkatan kinerja karyawan. Dengan adanya penerapan rekrutmen dan pelatihan yang tepat dalam suatu perusahaan membuat karyawan lebih maksimal dalam melakukan pekerjaannya secara efektif dan efisien sehingga tujuan perusahaan akan tercapai. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi perusahaan dalam mengembangkan kebijakan rekrutmen dan pelatihan yang lebih efektif guna mencapai tujuan organisasi.
Co-Authors Br. Tarigan, Miska Irani Sinurat, Indriyani Sitanggang, Lestari Pratiwi Sitompul, Pandapotan Trisanti, Ayu