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All Journal SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Sinergi International Journal of Management and Business
Riani, Lilia Pacsa
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Economics, Econometrics & Finance Education

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Practice of Implementing Ecopreneur Values in MSMEs in Special Region of Yogyakarta Riani, Lilia Pacsa; Mulyani, Endang; Manik, Yuni Mariani; Supriyanto; Sumarsih, Sri
Sinergi International Journal of Management and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i4.901

Abstract

The growing urgency of sustainability challenges demands transformative entrepreneurial practices that integrate environmental responsibility into business operations. Study explores ecopreneurial values, drivers, and barriers in Yogyakarta culinary MSMEs. This study offers new empirical evidence that business scale, rather than age or capital, is the key determinant of sustainability integration among MSMEs. It further reveals that cognitive constraints—such as limited knowledge, awareness, and green literacy—exert a stronger influence than financial limitations in shaping ecopreneurial decision-making. This study employed a quantitative, cross-sectional survey of 100 culinary MSMEs in the Special Region of Yogyakarta. Data were analyzed using descriptive statistics, one-way ANOVA, post-hoc tests, and ANCOVA to assess the influence of MSME classification while controlling for business age and capital. Findings reveal significant differences across business classifications in adopting ecopreneurship values (F = 56.622; p < 0.001; η² = 0.539), with medium enterprises demonstrating the strongest implementation. The dominant barriers are lack of information (30%) and limited awareness (25%), while key drivers are market opportunity (28%) and autonomy motivation (25%). Ecopreneurship advancement among MSMEs is primarily capability-driven and shaped by motivational and informational factors rather than financial strength or experience. Policy interventions should therefore adopt classification-based strategies, focusing on green literacy, market access enhancement, and collaborative ecosystem development, especially for micro and small enterprises. The key implication is these findings suggest that national and regional policies should prioritize knowledge-based capacity building and ecosystem collaboration rather than merely providing financial incentives, ensuring a more inclusive and enduring green transformation of MSMEs.
Determination of Entrepreneurial Education and Attitudes, Subjective Norms, and Entrepreneurial Intentions Towards Ecopreneur Behavior of Culinary Entrepreneurs in the Special Region of Yogyakarta Riani, Lilia Pacsa; Mulyani, Endang; Manik, Yuni Mariani; Supriyanto, Supriyanto; Sumarsih, Sri
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 8 No. 1 (2026): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v8i1.8617

Abstract

This study aims to analyze the effects of entrepreneurship learning, entrepreneurial attitudes, subjective norms, and entrepreneurial intentions on ecopreneurial behavior. Guided by the Theory of Planned Behavior (Ajzen, 1991), the research employed a quantitative approach using path analysis to examine direct and indirect relationships among the variables. This study examines how entrepreneurship learning influences ecopreneurial behavior through attitudes, subjective norms, and entrepreneurial intention. Primary data were collected through questionnaires from culinary MSME entrepreneurs in the Special Region of Yogyakarta. The research population comprised active culinary entrepreneurs, with samples selected using purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with AMOS to test direct and indirect relationships among variables and validate the proposed behavioral model. The findings show that entrepreneurship learning significantly enhances entrepreneurial attitudes and intentions, with intention mediating the relationship between learning and ecopreneurial behavior. Experiential learning, mentoring, and formal education emerge as key drivers of sustainable entrepreneurial intention. Overall, effective entrepreneurship learning strengthens ecopreneurial behavior, supporting sustainable economic development among culinary entrepreneurs.
Co-Authors Endang Mulyani Manik, Yuni Mariani Sri Sumarsih Supriyanto Supriyanto Supriyanto