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All Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Sinergi International Journal of Management and Business
Riani, Lilia Pacsa
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Practice of Implementing Ecopreneur Values in MSMEs in Special Region of Yogyakarta Riani, Lilia Pacsa; Mulyani, Endang; Manik, Yuni Mariani; Supriyanto; Sumarsih, Sri
Sinergi International Journal of Management and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i4.901

Abstract

The growing urgency of sustainability challenges demands transformative entrepreneurial practices that integrate environmental responsibility into business operations. Study explores ecopreneurial values, drivers, and barriers in Yogyakarta culinary MSMEs. This study offers new empirical evidence that business scale, rather than age or capital, is the key determinant of sustainability integration among MSMEs. It further reveals that cognitive constraints—such as limited knowledge, awareness, and green literacy—exert a stronger influence than financial limitations in shaping ecopreneurial decision-making. This study employed a quantitative, cross-sectional survey of 100 culinary MSMEs in the Special Region of Yogyakarta. Data were analyzed using descriptive statistics, one-way ANOVA, post-hoc tests, and ANCOVA to assess the influence of MSME classification while controlling for business age and capital. Findings reveal significant differences across business classifications in adopting ecopreneurship values (F = 56.622; p < 0.001; η² = 0.539), with medium enterprises demonstrating the strongest implementation. The dominant barriers are lack of information (30%) and limited awareness (25%), while key drivers are market opportunity (28%) and autonomy motivation (25%). Ecopreneurship advancement among MSMEs is primarily capability-driven and shaped by motivational and informational factors rather than financial strength or experience. Policy interventions should therefore adopt classification-based strategies, focusing on green literacy, market access enhancement, and collaborative ecosystem development, especially for micro and small enterprises. The key implication is these findings suggest that national and regional policies should prioritize knowledge-based capacity building and ecosystem collaboration rather than merely providing financial incentives, ensuring a more inclusive and enduring green transformation of MSMEs.
Pendampingan Penguatan Green Economy melalui Peningkatan Kualitas Karakter Kewirausahaan Pengusaha Kuliner di Foodcourt Universitas Negeri Yogyakarta Riani, Lilia Pacsa; Manik, Yuni Mariani; Mulyani, Endang; Supriyanto; Sumarsih, Sri
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 9 No. 2 (2025): Oktober 2025
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v9i2.5209

Abstract

ABSTRACT This Community Service (PKM) activity aims to strengthen the implementation of a green economy among culinary entrepreneurs at the Yogyakarta State University (UNY) Food Court by enhancing their green entrepreneurial character. The approach used included counseling, training, participatory discussions, and mentoring, involving 27 tenants from several culinary areas on campus. The main focus of the activity was to build awareness of the importance of environmentally friendly business practices, develop sustainable product innovations, and improve waste management and recycling. The results of the activity showed a significant increase in participants' understanding of the concept of green entrepreneurship; 85% of tenants expressed a commitment to reducing single-use plastics and implementing environmentally friendly product innovations. In addition, a collaboration with the campus waste bank and a written commitment to implementing a circular economy were established. This program contributes to UNY's vision as a green campus and serves as a model for implementing a green economy in the culinary MSME sector. Keywords: green economy, green entrepreneurship, culinary MSMEs, circular economy, community service   ABSTRAK Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memperkuat penerapan green economy di kalangan pengusaha kuliner Foodcourt Universitas Negeri Yogyakarta (UNY) melalui peningkatan karakter kewirausahaan hijau. Pendekatan yang digunakan meliputi penyuluhan, pelatihan, diskusi partisipatif, dan pendampingan dengan melibatkan 27 tenant dari beberapa area kuliner kampus. Fokus utama kegiatan adalah membangun kesadaran akan pentingnya praktik bisnis ramah lingkungan, mengembangkan inovasi produk berkelanjutan, serta meningkatkan manajemen limbah dan daur ulang. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap konsep green entrepreneurship; 85% tenant menyatakan komitmen mengurangi plastik sekali pakai dan menerapkan inovasi produk ramah lingkungan. Selain itu, terbentuk kerja sama dengan bank sampah kampus dan komitmen tertulis penerapan ekonomi sirkular. Program ini berkontribusi terhadap visi UNY sebagai green campus dan menjadi model penerapan green economy di sektor UMKM kuliner. Kata Kunci: green economy, kewirausahaan hijau, UMKM kuliner, ekonomi sirkular, pengabdian masyarakat  
Co-Authors Endang Mulyani Manik, Yuni Mariani Sri Sumarsih Supriyanto