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All Journal Golden Ratio of Community Services and Dedication Miftah
Manurung, Abdul Jailani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Personal Branding Marketing as An Effort to Strengthen the Entrepreneurial Identity of Mekar Baru Village Putra, Anshari; Hidayat, Taopik; Pratiwi, Widya Ayu; Hayani, Nurul; Padila, Tasya; Nabilla, N.; Situngkir, Garace Ananda; Manurung, Abdul Jailani; Dewi, Eka Nurshouma; Tobing, Daniel
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1816

Abstract

This study aims to analyze the implementation of personal branding marketing as a strategy to strengthen business identity among entrepreneurs in Mekar Baru Village, Batu Bara Regency. The research employed a descriptive qualitative approach, with data collected through interviews, observations, and documentation involving 15 MSME actors from culinary, handicraft, service, and small trading sectors. The findings reveal that most MSMEs are still managed traditionally with a weak business identity. Only 40% of business owners have implemented basic elements of personal branding, such as logos, consistent brand names, and specially designed packaging. The main obstacles to branding are low digital literacy, limited capital, and a lack of institutional support. Nevertheless, the application of personal branding has shown positive impacts in enhancing customer loyalty, expanding market reach, and strengthening the image of local products. These findings highlight that personal branding marketing is an essential instrument in building the competitiveness of village-based MSMEs, although continuous support from multiple stakeholders is required.
Pengaruh Profitabilitas, Kebijakan Deviden, Dan Total Asset Turnover Terhadap Keputusan Investasi Pada Perusahaan Sub Sektor  Otomotif dan Komponen Yang Terdaftar dI BEI Manurung, Abdul Jailani; Andriani, Dian Ayu
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/w2wahe97

Abstract

This study aims to determine the partial and simultaneous effects of Return on Assets (ROA), Dividend Payout Ratio (DPR), and Total Asset Turnover (TATO) on the Price Earnings Ratio (PER) in Automotive and Component Manufacturing Companies Listed on the Indonesia Stock Exchange. The population is 45 companies, and a sample of 8 companies, multiplied by 4 years of observation (2021-2024), yields 32 samples. Data analysis uses multiple linear regression. The results of the test (t), partially the Return On Asset Variable (X1) has a t-value of 2.191 with a significance level of 0.037 because the t-value> t-table is 2.191> 1.69913 and the significance value is 0.037 <0.05, meaning that H0 is rejected and H1 is accepted. Thus, it can be concluded that the ROA variable has an effect and is significant on the Price Earning Ratio. The Dividend Payout Ratio variable (X2) has a t-value of -2.100 with a significance level of 0.045 because the -t-value <-t-table is -2.100 <-1.69913 and the significance value is 0.05, so H0 is rejected and H1 is accepted..
Co-Authors ANSHARI PUTRA Daniel Tobing Dewi, Eka Nurshouma Dian Ayu Andriani Hayani, Nurul Hidayat, Taopik Nabilla, N. Padila, Tasya Pratiwi, Widya Ayu Situngkir, Garace Ananda