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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JPNM : Jurnal Pustaka Nusantara Multidisiplin
Fitri Rahmatullaila
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Analisis Pengaruh E-Market terhadap Keputusan Pembelian Mahasiswa Universitas Riau Nadya Montana; Nazwa Keysa Ningrum; Nehya Rahmadani; Zahratul Wahidah; Zaskiya Alpiyanti; Zikra Afdhila; Hambali; Fitri Rahmatullaila
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 4 (2025): December : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i4.818

Abstract

Perkembangan e-market telah mengubah pola konsumsi masyarakat, termasuk mahasiswa, melalui kemudahan akses, efisiensi waktu, dan beragam fitur transaksi daring. Penelitian ini bertujuan menganalisis pengaruh e-market terhadap keputusan pembelian mahasiswa Universitas Riau serta mengidentifikasi faktor-faktor utama yang membentuk perilaku konsumen muda. Metode penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara, observasi, dan studi literatur yang melibatkan mahasiswa dari empat fakultas. Hasil penelitian menunjukkan bahwa e-market mempermudah mahasiswa dalam mencari, membandingkan, dan membeli produk secara praktis. Faktor-faktor yang paling memengaruhi keputusan pembelian mencakup harga, diskon, ulasan pengguna, reputasi penjual, dan keamanan transaksi. Platform seperti Shopee, Tokopedia, dan Lazada menjadi pilihan dominan karena dianggap terpercaya dan menyediakan sistem perlindungan pembeli yang baik. Namun, mahasiswa tetap menghadapi tantangan berupa risiko penipuan, ketidaksesuaian produk, dan keterlambatan pengiriman, meskipun dapat diminimalkan melalui literasi digital dan kehati-hatian. Pembahasan menunjukkan bahwa kepercayaan, persepsi kemudahan, dan jaminan keamanan merupakan elemen inti yang menentukan keputusan pembelian. Penelitian ini menyimpulkan bahwa e-market memiliki pengaruh signifikan terhadap perilaku pembelian mahasiswa Universitas Riau dan berperan besar dalam membentuk pola konsumsi digital generasi muda. Temuan ini diharapkan dapat menjadi masukan bagi pelaku usaha dalam merancang strategi pemasaran digital yang lebih efektif dan berorientasi pada kebutuhan konsumen muda.
Analisis Pengelolaan Sampah Dan Strategi Peningkatan Partisipasi Masyarakat Di Kelurahan Tuah karya Fiona, Fiona Deanovans; Dhiya Saffanah. H; Eva Indriyani; Fitri Oktavian Lubis; Haida Saqilia; Jodi Cristian; Hambali, Hambali; Fitri Rahmatullaila
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.36743

Abstract

This study aims to assess community based waste management at Bank Sampah Mutiara The Gade (Clean & Gold), located in Tuah Karya Subdistrict, Pekanbaru. The research employs a qualitative approach, with data collected through interviews, observations, and documentation. The findings indicate that Bank Sampah Mutiara The Gade (Clean & Gold) has successfully raised public awareness regarding waste management while simultaneously reducing unmanaged waste. Furthermore, the study identifies several key factors contributing to the program’s success, including active community participation, government support, and collaboration with the private sector.Bank Sampah Mutiara The Gade (Clean & Gold) serves as a successful model of community-based waste management and can be used as a reference for similar initiatives in other regions. The program emphasizes the importance of collaboration among government entities, private sector stakeholders, and educational institutions, supported by sustainable policy frameworks to ensure effective and enduring waste management practices.The study also highlights several challenges faced by Bank Sampah Mutiara The Gade (Clean & Gold), such as limited funding, varying levels of public awareness, and insufficient human resource capacity in waste management. Therefore, systematic reinforcement is needed through stable policy support, increased budget allocation, and the development of integrated management models.In conclusion, this research is expected to contribute to the advancement of more effective and sustainable community-based waste management in Indonesia. The findings may also serve as a valuable reference for policymakers and relevant stakeholders in designing improved waste management programs.
Co-Authors Dhiya Saffanah. H Eva Indriyani Fiona, Fiona Deanovans Fitri Oktavian Lubis HAIDA SAQILIA Hambali Hambali Hambali Jodi Cristian Nadya Montana Nazwa Keysa Ningrum Nehya Rahmadani Zahratul Wahidah Zaskiya Alpiyanti Zikra Afdhila