<![CDATA[The development of digital technology has encouraged educational institutions to adopt adaptive marketing strategies in order to maintain their competitiveness. LPK Juku Gakuin Centre, as a vocational training institution for Japan, still uses conventional promotional methods that are ineffective in reaching digital audiences. This study aims to design an Artificial Intelligence-based digital marketing strategy to increase the effectiveness of promotion and the number of applicants. The research uses a descriptive qualitative approach with the SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) strategy design method. Data was collected through interviews, observations, and internal documentation studies of the institution. The results show that the application of AI through the use of Meta Ads, WhatsApp Business, Facebook, and Instagram Insights can increase information reach, interaction with prospective participants, and promotional operational efficiency. The implementation of the designed digital strategy resulted in more structured, measurable, and data-driven marketing planning. This study recommends strengthening digital infrastructure, improving technology literacy for human resources, and gradually integrating AI-based promotion systems. These findings are expected to serve as a strategic reference for other vocational education institutions in optimizing digital marketing in response to the dynamics of the competitive international labor market.]]>
