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All Journal IZZI: Jurnal Ekonomi Islam
Muhammad Rofek
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Economics, Econometrics & Finance

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MANAJEMEN UNIT USAHA PONDOK PESANTREN BADRIDDUJA Siti Aisyah; Fasihul lisan; Muhammad Rofek
IZZI: Jurnal Ekonomi Islam Vol. 2 No. 1 (2022): IZZI: Jurnal Ekonomi Islam
Publisher : Prodi Manajemen Bisnis Syariah

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Abstract

Islamic boarding school is one of the institutions that maintains the traditional culture of the Indonesian people, especially in the field of religion and noble character as well as the preservation of Indonesian traditional culture to face the development of modernization in people's lives. The purpose of this study is to find out how the management of Hamdalah's business unit in developing its business. qualitative research method with a case study research approach to describe the objectives of the management research of the Hamdalah Islamic Boarding School Badridduja Kraksaan Probolinggo. The research was conducted by conducting interviews (interviews), and observations. In terms of data sources, additional materials originating from written sources can be divided into sources of scientific books and magazines, sources from archives, personal documents, and official documents. From the results of the interview above, it can be seen that the initial capital from the Hamdalah business unit was 20,000,000 where the money came from loan funds to the Badridduja Islamic boarding school then the capital debt to the Islamic boarding school was repaid using a credit system, while for the time period for the repayment of the capital debt, the Hamdalah business unit paid it off. within 2 years. The Hamdalah business unit, the Badridduja Islamic Boarding School, was established in 2019 and Nyai Zumroh is the leader. Human resource management applied in the management of the Hamdalah business unit is to divide tasks and time with the hope that employees can work optimally and Nyai Zunroh as a leader always takes personal approaches and is open to subordinates, always providing direction to subordinates.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA BUDIDAYA JAMUR TIRAM PUTIH DI DESA ALAS NYIUR KECAMATAN BESUK Fithri, Naylal; Muhammad Rofek
IZZI: Jurnal Ekonomi Islam Vol. 3 No. 1 (2023): IZZI: Jurnal Ekonomi Islam
Publisher : Prodi Manajemen Bisnis Syariah

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White oyster mushroom is one of the vegetable commodities that can be used for food and nutraceuticals (food and beverages for the prevention and treatment of disease). Mushroom cultivation has bright prospects in Indonesia because of the very supportive natural conditions, besides that, the raw materials for making substrates or mushroom planting logs are quite abundant. The purpose of this research is to find out and analyze the marketing strategy of oyster mushrooms in Alas nyiur village, Besuk sub-district. This research method uses a qualitative method with a case study research approach to describe the research objectives of the marketing strategy of oyster mushrooms in the village of Alas nyiur, Besuk. The focus raised in this research is in the village of Alas nyiur, Besuk sub-district, Probolinggo district. This research was conducted by conducting observations and interviews (collecting data from the field). the beginning of the establishment of the white oyster mushroom business Zainal attended training from the village on white oyster mushroom cultivation, after attending the training Zainal tried to apply the knowledge he got from the training about white oyster mushroom cultivation in his own village. started the white oyster mushroom business in the village of alas nyiur on January 10, 2020, which is a white oyster mushroom cultivation business initiated by Zainal's brother. the strategy used is to look for people who are baskets / collectors of white oyster mushrooms themselves, after we got information that that person is a collector of white oyster mushrooms and is also ready to supply every day, after that I offer white oyster mushrooms which I have white oyster mushroom collectors.
ANALISIS STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN PRODUK PADA MANDIRI STORE Nuriawati; Mohammad Hosen; Muhammad Rofek; Jodi Eriyanto; M. Shohib
IZZI: Jurnal Ekonomi Islam Vol. 4 No. 1 (2024): IZZI: Jurnal Ekonomi Islam
Publisher : Prodi Manajemen Bisnis Syariah

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Toko Mandiri Store, in carrying out a marketing strategy is to determine the target market by applying a number of elements, namely: segmentation, targeting and positioning and also with a marketing mix with the aim of persuading consumers and maintaining the number of existing customers. Toko Mandiri Store practices digital marketing strategies online through social media such as Facebook, diagrams and other internet networks that are connected to a wider range of consumers. Mandiri Store collaborates with Zalora, an online media sales market place that can be accessed globally. The aim of this research is to increase internet/online sales at the Mandiri Store, which has so far been less than optimal.
Co-Authors Fasihul Lisan Fithri, Naylal Jodi Eriyanto M. Shohib Mohammad Hosen Nuriawati Siti Aisyah