Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Strategic Innovation and Business Management
Perez, Elizabeth Furio
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effectiveness of Transformational Leadership in National and International Non-Governmental Organizations (NGOs) in Yangon Perez, Elizabeth Furio; Sar, Yoon Thit; S. Buenavista, Ma. Teresa; Thenov, Leonardo; Gwa, James Ahkhi; Mulya Waani, Sanjaya
Journal of Strategic Innovation and Business Management 2025: JSIBM Vol 01 No.01
Publisher : Fakultas Bisnis - Institut Bio Scientia International Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54250/wqqh0765

Abstract

This study focuses into the organizational effectiveness and leadership dynamics of national andinternational non-governmental organizations (NGOs) based in Yangon. Myanmar. The study's objectivesinclude profiling NGO leaders, evaluating transformational leadership styles, and assessing organizationaleffectiveness. A quantitative research strategy is employed, with a structured questionnaire surveydistributed to professionals in the NGO sector. The findings reveal a balanced leadership demographic witha slight predominance of younger leaders, higher levels of educational attainment, and a typicalhierarchical structure. Leadership tenure is diverse, reflecting both short-term and long-term serviceamong leaders. Although leadership and management training are common, a notable proportion ofleaders lack formal training, indicating opportunities for enhanced professional development. Overall,performance metrics such as employee morale, motivation, and leadership effectiveness are rated assatisfactory, with age differences influencing leadership perspectives and organizational outcomes. Theseinsights highlight the importance of tailored transformational leadership strategies to address specificneeds within the sector. 
Social Media's Role in the Success of Female Entrepreneurs in Bali's Tourism, Indonesia: An Innovative Marketing Joana, Amanda Bernadette; Agung Ulan Tirta Sari, Anak; Perez, Elizabeth Furio; Fajilago, Ria Santos; Ansori, Arif Nur Muhammad
Journal of Strategic Innovation and Business Management 2025: JSIBM Vol 01 No.01
Publisher : Fakultas Bisnis - Institut Bio Scientia International Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54250/fvsae222

Abstract

The study underscores the profound impact of social media marketing on the brand image and customer engagement of tourism businesses in Bali. Businesses that consistently project a positive and authentic image on social media platforms can foster trust and credibility, leading to increased brand loyalty and repeat business. However, small businesses encounter challenges such as time constraints and lack of technical expertise in implementing effective social media strategies. Outsourcing social media marketing or hiring professionals with the necessary expertise is recommended to address these obstacles. By prioritizing content sharing, brand image building, and customer engagement, small tourism businesses can effectively leverage social media to compete with larger players and reach a broader audience, ultimately enhancing their sales performance and remaining competitive in the evolving landscape of social media marketing.
Co-Authors Adi Sofyan Ansori, Muhammad Agung Ulan Tirta Sari, Anak Fajilago, Ria Santos Gwa, James Ahkhi Joana, Amanda Bernadette Mulya Waani, Sanjaya S. Buenavista, Ma. Teresa Sar, Yoon Thit Thenov, Leonardo