Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Strategic Innovation and Business Management
Fajilago, Ria Santos
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Social Media's Role in the Success of Female Entrepreneurs in Bali's Tourism, Indonesia: An Innovative Marketing Joana, Amanda Bernadette; Agung Ulan Tirta Sari, Anak; Perez, Elizabeth Furio; Fajilago, Ria Santos; Ansori, Arif Nur Muhammad
Journal of Strategic Innovation and Business Management 2025: JSIBM Vol 01 No.01
Publisher : Fakultas Bisnis - Institut Bio Scientia International Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54250/fvsae222

Abstract

The study underscores the profound impact of social media marketing on the brand image and customer engagement of tourism businesses in Bali. Businesses that consistently project a positive and authentic image on social media platforms can foster trust and credibility, leading to increased brand loyalty and repeat business. However, small businesses encounter challenges such as time constraints and lack of technical expertise in implementing effective social media strategies. Outsourcing social media marketing or hiring professionals with the necessary expertise is recommended to address these obstacles. By prioritizing content sharing, brand image building, and customer engagement, small tourism businesses can effectively leverage social media to compete with larger players and reach a broader audience, ultimately enhancing their sales performance and remaining competitive in the evolving landscape of social media marketing.
A Moderation Analysis Of Digital Technology And Availment Of Financial Services Of Selected Personnel In State Universities And Colleges In The National Capital Region Fajilago, Ria Santos
Journal of Strategic Innovation and Business Management 2025: JSIBM Vol 01 No.01
Publisher : Fakultas Bisnis - Institut Bio Scientia International Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54250/e335w478

Abstract

Financial inclusion is a critical driver of economic development, particularly among unbanked populations. In the Philippines, despite the widespread use of mobile phones, the adoption of mobile financial services remains low among low-income earners, especially among rank-and-file personnel such as janitors and security staff in State Universities and Colleges (SUCs) in the National Capital Region (NCR). This study investigates the relationship between the level of awareness of digital technology and the frequency of financial mobile service usage among these personnel. Using a quantitative descriptive research design, data were collected from 286 respondents across seven SUCs. The study measured awareness through indicators of digital technology knowledge, engagement, and decision-making, while financial service usage focused on payment transactions, money transfers, and remittances. Statistical analysis using Pearson correlation revealed a significant positive relationship between awareness of digital technology and financial service usage. The findings underscore the need for targeted digital literacy programs and policy reforms to enhance financial inclusion for underserved segments. This research contributes to the growing body of knowledge on the digital transformation of financial services and offers practical implications for educational institutions, financial service providers, and policymakers.
Co-Authors Adi Sofyan Ansori, Muhammad Agung Ulan Tirta Sari, Anak Joana, Amanda Bernadette Perez, Elizabeth Furio