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All Journal Jurnal Farmasi Komunitas Camellia
Husada, Fathur Rahman Digda Putra
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Chemistry Health Professions Immunology & microbiology Materials Science & Nanotechnology Medicine & Pharmacology Public Health

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Beauty Influencer Impact on Late Gen Z's Skincare Purchase at UNAIR and MSU: A Cross-Sectional Study Tanujaya, Angeline Felisca; Sabariman, Jevon Samuel; Sasmita , Anggininda Salsabila Dwi; Binti Gulam Manaver, Asamah Nurul Huda; Setijawan, Danella Athaillah Putri; Nayyara, Danish Aulia Siti; Husada, Fathur Rahman Digda Putra; Razali, Nur Aina Farhah; Abd Aziz, Nur Izzah; Nurul Nikmah; Binti Hasbullah, Rabiatul Adawiyah; Gesnita Nugraheni; Elida Zairina
Jurnal Farmasi Komunitas Vol. 12 No. 1 (2025): JURNAL FARMASI KOMUNITAS
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jfk.v12i1.73739

Abstract

The increasing popularity of skincare products among late Gen Z is heavily influenced by beauty influencers, especially on social media platforms such as TikTok and Instagram. While credibility is considered a crucial factor in purchase decisions, emerging trends suggest that popularity and ability to entertain may play stronger roles. This study aimed to analyze the impact of beauty influencers on skincare purchasing decisions among late Gen Z students at Universitas Airlangga (UNAIR) and Management and Science University (MSU). A cross-sectional survey was conducted using accidental sampling and involved 115 students (UNAIR n=58, MSU n=57) aged 18-23 from non-health faculties, sampled at the area of Campus B using Spearman’s rank correlation to assess the relationship between influencer attributes (credibility, ability to entertain, trend and popularity) with purchase intention. The findings indicate a moderate and significant correlation between beauty influencer attributes and consumer purchase intention (r = 0.604, p < 0.001). Among the independent variables, popularity (r = 0.585) and trend (r = 0.540) showed the strongest correlations with purchase intention, while credibility (r = 0.329) showed the weakest correlation. This suggests that late Gen Z consumers prioritize an influencer's popularity relevance over credibility, highlighting how beauty influencer shape skincare purchasing behaviour and offering it more ethical marketing and informed consumer decisions.
Perbandingan Pemilihan Solvent Berdasarkan Greener Solvent Guide Isnaeni, Isnaeni; Fatima, Adinda Siti Almirah; Husada, Fathur Rahman Digda Putra; Khairi, Revo Juan Nashir; Topayuda, Happy Masiro; Salsabila, Nailiy; Permata, Dini Valerina
Camellia : Clinical, Pharmaceutical, Analytical and Pharmacy Community Journal Vol 4 No 2 (2025): Camellia (Clinical, Pharmaceutical, Analytical, and Pharmacy Community Journal)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/cam.v4i2.29338

Abstract

Penggunaan pelarut konvensional seperti benzena, toluena, dan hidrokarbon klorinasi merupakan kontributor signifikan terhadap polusi lingkungan melalui emisi senyawa organik volatil (VOC) yang berdampak negatif pada kesehatan manusia dan ekosistem. Konsep green chemistry yang berlandaskan 12 prinsip telah menjadi pendekatan utama dalam mengembangkan pelarut ramah lingkungan atau green solvent, yang aman, berkelanjutan, dan memiliki toksisitas rendah. Artikel ini mengkaji berbagai jenis pelarut hijau seperti air, supercritical CO₂, bio-based solvents, deep eutectic solvents (DESs), dan ionic liquids (ILs). Meski green solvent menunjukkan keunggulan teknis dan lingkungan, implementasinya dalam industri masih menghadapi tantangan dari segi ekonomi, ketersediaan bahan baku, serta regulasi yang belum seragam. Diperlukan kolaborasi lintas sektor untuk mendorong adopsi pelarut hijau secara luas demi mewujudkan produksi kimia yang lebih ramah lingkungan dan berkelanjutan
Co-Authors Abd Aziz, Nur Izzah Binti Gulam Manaver, Asamah Nurul Huda Binti Hasbullah, Rabiatul Adawiyah Elida Zairina Fatima, Adinda Siti Almirah Gesnita Nugraheni Isnaeni Isnaeni Khairi, Revo Juan Nashir Nayyara, Danish Aulia Siti Nurul Nikmah Permata, Dini Valerina Razali, Nur Aina Farhah Sabariman, Jevon Samuel Salsabila, Nailiy Sasmita , Anggininda Salsabila Dwi Setijawan, Danella Athaillah Putri Tanujaya, Angeline Felisca Topayuda, Happy Masiro