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All Journal Jurnal Kajian Bali Open Access DRIVERset
I Ketut Sudharma Putra
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Revitalizing Ancient Balinese Yoga: A Strategic Framework for Sustainable Spiritual Tourism Development Anchored in Divine Transcendence Surpi, Ni Kadek; Sudiana, I Gusti Ngurah; Arta Widana , I Ketut; I Ketut Sudharma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 3 (2025): Identity in Contemporary Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i03.p11

Abstract

This study examines the revitalization of ancient Balinese yoga as a sustainable spiritual tourism product rooted in the concept of divine transcendence. Ancient Balinese yoga, which has preserved 14 lineages of world yoga since 541 AD, is a unique cultural heritage that has not been widely utilized in modern tourism. Using a mixed-methods approach that involves qualitative interviews with key stakeholders, focus group discussions, and a quantitative survey of 150 potential tourists, this study formulates a strategic framework for developing this traditional form of yoga into an authentic and sustainable spiritual tourism product. The study's results demonstrate significant potential for revitalizing ancient Balinese yoga, focusing on three key dimensions: authenticity preservation, marketability, and local community engagement. Four strategic tourism packages are proposed: cultural performances, training programs, retreat packages, and instructor courses. This study highlights key success factors such as instructor development, infrastructure needs, and marketing strategies that maintain cultural integrity while meeting modern tourism demands.
Revitalizing Ancient Balinese Yoga: A Strategic Framework for Sustainable Spiritual Tourism Development Anchored in Divine Transcendence Surpi, Ni Kadek; Sudiana, I Gusti Ngurah; Arta Widana , I Ketut; I Ketut Sudharma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 3 (2025): Identity in Contemporary Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i03.p11

Abstract

This study examines the revitalization of ancient Balinese yoga as a sustainable spiritual tourism product rooted in the concept of divine transcendence. Ancient Balinese yoga, which has preserved 14 lineages of world yoga since 541 AD, is a unique cultural heritage that has not been widely utilized in modern tourism. Using a mixed-methods approach that involves qualitative interviews with key stakeholders, focus group discussions, and a quantitative survey of 150 potential tourists, this study formulates a strategic framework for developing this traditional form of yoga into an authentic and sustainable spiritual tourism product. The study's results demonstrate significant potential for revitalizing ancient Balinese yoga, focusing on three key dimensions: authenticity preservation, marketability, and local community engagement. Four strategic tourism packages are proposed: cultural performances, training programs, retreat packages, and instructor courses. This study highlights key success factors such as instructor development, infrastructure needs, and marketing strategies that maintain cultural integrity while meeting modern tourism demands.
Co-Authors Arta Widana , I Ketut I Gusti Ngurah Sudiana Ni Kadek Surpi