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Studi Pengembangan Paket Perjalanan Wisata Yoga Bali Kuno di Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar Arta Widana , I Ketut; Sudiana, I Gusti Ngurah; Surpi, Ni Kadek; Widyastuti, Ni Putu
Jurnal Penelitian Agama Hindu Vol 9 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v9i3.3690

Abstract

This study aims to develop a travel package centered on Ancient Balinese Yoga, based at the Hindu State University of I Gusti Bagus Sugriwa Denpasar. The tourism package is designed to highlight Bali's spiritual heritage through yoga practices rooted in Hindu Dharma teachings and the local philosophy of the Watukaru tradition. The research employs an Ethnographic Content Analysis (ECA) approach to qualitative data obtained through in-depth interviews, observation of yoga practices, focus group discussions, and literature review. The findings reveal that Ancient Balinese Yoga possesses distinctive characteristics compared to other forms of yoga, particularly in its integration of movement (yogācāra), pranayama, mantra, and Balinese spiritual teachings. The development potential is reflected in four key aspects: uniqueness and authenticity, aesthetic value, spiritual value and character formation, as well as holistic health benefits. This study concludes that Ancient Balinese Yoga holds significant potential as an international spiritual tourism destination, contributing meaningfully to cultural preservation, the strengthening of Bali’s spiritual identity, and the advancement of educational and sustainable tourism.
Revitalizing Ancient Balinese Yoga: A Strategic Framework for Sustainable Spiritual Tourism Development Anchored in Divine Transcendence Surpi, Ni Kadek; Sudiana, I Gusti Ngurah; Arta Widana , I Ketut; I Ketut Sudharma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 3 (2025): Identity in Contemporary Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i03.p11

Abstract

This study examines the revitalization of ancient Balinese yoga as a sustainable spiritual tourism product rooted in the concept of divine transcendence. Ancient Balinese yoga, which has preserved 14 lineages of world yoga since 541 AD, is a unique cultural heritage that has not been widely utilized in modern tourism. Using a mixed-methods approach that involves qualitative interviews with key stakeholders, focus group discussions, and a quantitative survey of 150 potential tourists, this study formulates a strategic framework for developing this traditional form of yoga into an authentic and sustainable spiritual tourism product. The study's results demonstrate significant potential for revitalizing ancient Balinese yoga, focusing on three key dimensions: authenticity preservation, marketability, and local community engagement. Four strategic tourism packages are proposed: cultural performances, training programs, retreat packages, and instructor courses. This study highlights key success factors such as instructor development, infrastructure needs, and marketing strategies that maintain cultural integrity while meeting modern tourism demands.
Revitalizing Ancient Balinese Yoga: A Strategic Framework for Sustainable Spiritual Tourism Development Anchored in Divine Transcendence Surpi, Ni Kadek; Sudiana, I Gusti Ngurah; Arta Widana , I Ketut; I Ketut Sudharma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 3 (2025): Identity in Contemporary Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i03.p11

Abstract

This study examines the revitalization of ancient Balinese yoga as a sustainable spiritual tourism product rooted in the concept of divine transcendence. Ancient Balinese yoga, which has preserved 14 lineages of world yoga since 541 AD, is a unique cultural heritage that has not been widely utilized in modern tourism. Using a mixed-methods approach that involves qualitative interviews with key stakeholders, focus group discussions, and a quantitative survey of 150 potential tourists, this study formulates a strategic framework for developing this traditional form of yoga into an authentic and sustainable spiritual tourism product. The study's results demonstrate significant potential for revitalizing ancient Balinese yoga, focusing on three key dimensions: authenticity preservation, marketability, and local community engagement. Four strategic tourism packages are proposed: cultural performances, training programs, retreat packages, and instructor courses. This study highlights key success factors such as instructor development, infrastructure needs, and marketing strategies that maintain cultural integrity while meeting modern tourism demands.