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All Journal Jurnal Agrotek UMMat Jurnal Wicara Desa
Faradila, Jihan Dita
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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Added value of banana processed products in North Batukliang District, Central Lombok Regency Mulyawati, Sri; Fernandez, Tajidan F.X. Edy; Efendy, Efendy; Nabilah, Sharfina; Faradila, Jihan Dita
Jurnal Agrotek Ummat Vol 12, No 4 (2025): Jurnal Agrotek Ummat: Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jau.v12i4.35276

Abstract

Bananas are one of the important commodities produced by Indonesian farmers. These commodities are mostly sold in raw form or as perishable products, resulting in relatively low economic value. The development of a processing industry is important to extend the shelf life of products and increase added value at every stage of the production chain. This study aims to analyse the added value of processed banana products in North Batukliang District. The research approach used is descriptive, with the aim of providing a systematic description of the issues under study. The research objects include banana processing businesses that play a role in creating added value in the region. Respondents were selected using snowball sampling because the population size was not known with certainty. The data were analysed using the Hayami value-added method to obtain comprehensive results. The results showed that banana sale products generated added value of IDR 10,484/kg of raw materials, which was higher than banana chips, which had a value of IDR 3,278/kg of raw materials. The added value ratio generated is 68% for banana chips and 46% for banana chips. These findings indicate that increasing the production of banana chips can be a more profitable strategy for businesses because it provides higher economic added value and supports the development of local agro-industry. This study recommends that businesses increase the scale of banana chip production to optimise profits.
PENGUATAN UMKM MELALUI BRANDING DAN PEMETAAN DIGITAL TERHADAP ANEKA KUE RAHMA DAN MBULAN SNACK DI DESA TEROS, LOMBOK TIMUR Sapira, Nurul Jannati; Nawawi, Muhamad Satriya; Faradila, Jihan Dita; Mardita, Zelena Intan; Maharani, Luh Gede Anastasya; Afrilyadi, Dede; Kusminingsih, Titin; Zamzami, Baiq Sarah; Wibowo, Andrean Doni Satrio; Nadifa, Annisa; Salman, Ing
Jurnal Wicara Vol 3 No 4 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/9p7c8t60

Abstract

Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector, play a significant role in driving the Indonesian economy. However, many MSMEs face challenges in branding and digital marketing, which limit their market reach and competitiveness. This study focuses on two culinary MSMEs in Teros Village, East Lombok: Aneka Kue Rahma and Mbulan Snack. Although their products have good potential, both businesses rely on conventional marketing. Aneka Kue Rahma lacks a logo or visual identity, while Mbulan Snack's logo is unappealing and ineffective. Additionally, neither business has utilized digital platforms such as Google Maps. This research aims to strengthen the brand identity and enhance the digital presence of these two MSMEs through intensive mentoring. Using a qualitative method, data was collected through observation and interviews. Implemented solutions included designing a new, modern, and functional logo, creating promotional media such as banners, and listing the business locations on Google Maps with supporting information. The results show that both MSME owners responded positively to the solutions. Aneka Kue Rahma's owner feels more confident and professional with a logo and banner, while Mbulan Snack's owner received a new, more practical, and appealing logo. Their presence on Google Maps has increased visibility, making it easier for customers to find their locations and expanding their potential market reach. This program successfully delivered short-term changes while building a foundation for MSMEs to adapt and grow independently in the digital era.
Co-Authors Afrilyadi, Dede Efendy, Efendy Fernandez, Tajidan F.X. Edy Kusminingsih, Titin Maharani, Luh Gede Anastasya Mardita, Zelena Intan Mulyawati, Sri Nabilah, Sharfina Nadifa, Annisa Nawawi, Muhamad Satriya Salman, Ing Sapira, Nurul Jannati Wibowo, Andrean Doni Satrio Zamzami, Baiq Sarah